Network 10 Continues To Invest In Digital Sales

Network 10 Continues To Invest In Digital Sales
SHARE
THIS



Network 10 is continuing to invest in digital sales with the promotion of James Carr to digital commercial director.

Currently 10’s head of revenue and analytics, Carr (featured image) will start his new role on 1 August reporting to 10’s digital sales director Sophie Hicks Lloyd.

As digital commercial director, Carr will lead 10’s drive to generate non-traditional and new revenue streams for its digital assets through partnerships and integrated commercial activities.

He will also be responsible for all elements of 10’s digital sales operations, reporting and revenue generating partnerships.

Hicks Lloyd said: “Our digital assets have some serious momentum in market.

“10 Play’s website has just refreshed,10 Daily is continuing to break audience records, 10 Speaks is rolling out fresh, engaging content and we’re now live with our data segments.”

She added: “With our digital audiences growing at a remarkable rate, James’ appointment adds important experience and skill to the team as we look to take advantage of a huge number of digital commercial opportunities in market.”

Carr has 30 years sales experience in Australia and the U.K., including 20 years in advertising sales roles at News Corp Australia, The Daily Mail and Clear Channel International.

As head of revenue and analytics at 10, Carr was responsible for pricing inventory and yield management for the company.

He joined 10 after two and half years at Fairfax Media (now Nine Entertainment Co.) where he was pricing and inventory director.

Carr commented: “We’re doing so many amazing things across our digital assets at 10, from digital exclusive content on 10 Play to new content on 10 Speaks as well as significant investments in our data capabilities.

“There’s a lot of potential to elevate our digital commercial proposition in market and I’m excited to join Sophie in the digital sales team to unpack these opportunities and drive revenue across our digital portfolio.”

Please login with linkedin to comment

James Carr network 10

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]