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Reading: Netflix Will Have To Consider Ads To Make A Profit Says Sir Martin Sorrell
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B&T > Media > Netflix Will Have To Consider Ads To Make A Profit Says Sir Martin Sorrell
Media

Netflix Will Have To Consider Ads To Make A Profit Says Sir Martin Sorrell

Staff Writers
Published on: 29th April 2015 at 10:19 AM
Staff Writers
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Sir Martin Sorrell, the WPP chief executive, has said he believes that Netflix will have to look at introducing advertising to become profitable.

WPP, the world’s largest marketing services company, manages $78bn a year in advertising spend on behalf of advertisers.

Sorrell, speaking via video link at the FT Digital Media conference in London, was asked about the impact of ad-free online services such as Netflix and HBO Now built on the back of heavy investment in content.

“We make content [too],” said Sorrell. “We invest in Vice [Media], we invest in [House of Cards producer] Media Rights Capital. We are investing in content heavily. The last time I checked, while the Netflix model is a powerful one it hasn’t achieved that old-fashioned thing called profitability.”

Read the full article here.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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