Netflix has announced its first price change in Australia since July 2017, bumping up the cost of the premium stream by $2 per month.
The change comes as Australia prepares to welcome both Disney+ and Apple TV+ to the already crowded streaming market next month.
A premium subscription to Netflix will now cost users $19.99 a month. Netflix plans to roll out the change over the next few weeks.
A Netflix spokesperson told B&T the change is about ensuring the service can continue to produce high-quality content.
“We change our prices from time to time and continue to invest heavily to grow in the depth and breadth of our content such as new shows like The Politician, Unbelievable, well-loved series like Stranger Things, The Good Place, and The Crown – as well as improvements to our product. Our Basic and Standard memberships will remain at the same price, ensuring as many people as possible can enjoy our content,” the spokesperson said.
A premium subscription allows users to watch Netflix in 4K as well as providing four simultaneous streams on an account.
A basic Netflix subscription still costs $9.99, while standard is $13.99.
Netflix does not share information on the breakdown of customers on its different services.