Coinciding with the launch of its new season, the Sydney Symphony Orchestra has appointed Apparent as their media agency of record. The full service independent will manage all media strategy, planning and buying for the Sydney Symphony following an agency review. The appointment comes as Simone Young makes her debut as the Sydney Symphony’s new […]

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

A news channel in Washington State has been forced to apologise and call in the police after viewers were subjected to 13-seconds of pornography instead of the evening weather report. Local station KREM accidentally broadcast the explicit clip during a weather report that aired at 6.30pm last Sunday evening. News co-anchor Cody Proctor was discussing […]

Posted 25 minutes Ago

Recommended

by B&T Magazine

Following the successful launch of entertainment streaming service BINGE, independent full-service agency The Hallway has further extended its partnership with Streamotion, developing the name and brand identity for Foxtel’s Group’s news streaming service, Flash. Flash is a first of its kind dedicated live news streaming service, featuring more than 20 local and global live news […]

Full-service communications agency, iD Collective, has been appointed by iconic Australian fashion brand, Sportsgirl, adding to its notable list of fashion clients, to develop and implement a strategic program. Leveraging iD Collective’s strong media and influencer relations and extensive experience working in the fashion space, the agency will drive key communications for Sportsgirl in the […]

It has been one long year in which ‘armchair travelling’ has taken on a whole new meaning. But as we ease out of captivity, The Sydney Morning Herald and The Age’s Good Weekend will declare the era of the mini-break has begun, with its annual 52 Weekends Away edition this Saturday, October 23. After nearly […]

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

There was a slew of announcements at 10 ViacomCBS’s Upfronts on Wednesday, so B&T sat down with executive vice president and chief content officer Beverley McGarvey, and chief sales officer Rod Prosser to get the lowdown. The announcements focused heavily on new content across 10, 10Play and Paramount+, as well as new offerings for advertisers. […]

Posted 1 hour Ago

Recommended

by B&T Magazine

In 2020, Jessica Brown took a risk – a risk made even bigger by the impending COVID-19 pandemic – when she quit her job and founded The Warrior Woman foundation. Now, more than a year since Brown started, The Warrior Woman Foundation is looking to grow – and the service it does is essential. The […]

The Seven Network has named Tara Carlon as its executive producer – digital/sport. Carlon will manage digital and social strategies and operations for 7SPORT, including next year’s Olympic Winter Games Beijing and the XXII Commonwealth Games, along with digital sports programming. She has been a highly valued member of the 7SPORT production team for the […]

Coinciding with the launch of its new season, the Sydney Symphony Orchestra has appointed Apparent as their media agency of record. The full service independent will manage all media strategy, planning and buying for the Sydney Symphony following an agency review. The appointment comes as Simone Young makes her debut as the Sydney Symphony’s new […]

Remember those great pub rituals – the art of a good ‘Cheers!’, the dexterity involved in masterfully carrying a round, or the quality ice-breaking chat that lands you a new friend? After a devastating 18 months for Australia’s hospitality industry, Bundaberg Rum’s $11.5 million COVID-19 recovery fund Raising the Bar is encouraging Australians to support […]

Classic British fashion house Burberry announced its attentions that it wanted to shake its dowdy Princess Anne image in a Millennial-grabbing TVC back in November (check it out here.) Continuing a similar theme comes its latest work called “Open Spaces” and it’s definitely a dazzling effort created by the brand’s in-house creative team. At almost […]

Posted 1 hour Ago

Recommended

by B&T Magazine

Interpublic (IPG) has announced its Q3 revenues for the year grew a staggering 15 per cent, a number the holding company’s CEO Philippe Krakowsky (main photo) described as “remarkable”. The New York-headquarted agency now boasts the best numbers of the holding companies to report thus far, with rival Publicis up 11.2 per cent and Omnicom […]

Posted 2 hours Ago

Recommended

by B&T Magazine

In this guest post, Codi Agency and LISNIC.Com founder Lisa Teh (main photo) talks about how Facebook’s proposed Metaverse will change the way brands market and engage with their customers… When Mark Zuckerberg comes out and says Facebook will be investing $50M and hiring 10,000 people to develop their metaverse, you know that it’s no […]

Posted 2 hours Ago

Opinion

by B&T Magazine

The latest NGINX campaign is live as The Misfits Media Company, and NGINX creates parodic ‘investigative reporter’ content with Dan Ilic on the streets of Sydney. The Misfits recently partnered with the APAC marketing team at NGINX to take an investigative deep dive into the world of mobile apps as the good, bad and (even) […]

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]

Agency Digitas ANZ has developed its own unique brew of beer, galvanizing the team to channel its expertise in data, technology, digital media and creative. The brainchild of senior creative at Digitas, Nick Duron – Digitas’ ‘Unicorn Punch’ comes in alcoholic and non-alcoholic varieties and was created as a means of making Australian and New […]

As Australia prepares to hit its 70 per cent nationwide double vaccination milestone, a new study from Afterpay reveals how Gen Z and Millennials are ready to Press Play on their lives, after 9 in 10 (88 per cent) missed key life events through lockdowns. From hitting restaurants, cafés and pubs and jetting off overseas, […]

New data from Hootsuite and We Are Social reveals that as of June, social media user numbers have jumped by 13 per cent since the same time last year, with the latest data showing an increase of more than half a billion users in just 12 months. The Digital 2021: July Global Statshot report revealed key findings […]

Producers Rodney Rigby and Junkyard Dog Productions have announced that the worldwide smash hit, Tony and Olivier award-winning musical COME FROM AWAY, has reopened at the Capitol Theatre in Sydney. The pandemic led to all theatre shows closing curtains in Sydney, however, with vaccinations rates soaring and restrictions easing, the theatre is back and Sydney […]

Former PMs, high-ranking politicians and climate experts blow the whistle on how Australia became an international climate change pariah in the new Guardian Australia podcast series, Australia v the climate. Guardian Australia will release a special investigative podcast series ahead of the Cop26 global climate summit, scrutinising Australia’s role in the climate crisis over more […]

The new online interactive video course uses ‘never before seen in Australia’ technology to empower and break taboos for Gen Z women, who wish conversations about thrush were more acceptable.

Do you explode into interpretative dance when opening the fridge? This LG-Sydney Dance Company promo is just the ticket.

Digital-first brand agency Type + Pixel has appointed Eddie Coghlan to the role of Art Director.

Delicious celebrates two decades as it contemplates a very dangerous sixth tier to December's vanilla sponge cover.

Zuckerberg set to unveil big changes to his little baby. Also confirms he'd rather be stinking rich than go into space.

B&T's unsure if Enero boasts Champagne clients on its books, but the corks should be popping on these bubbly numbers.

Beyoncé's Tiffany & Co. campaign is an unravelling disaster. Not 'Kendall Jenner/Pepsi' disaster, but still a disaster.

Posted 23 hours Ago

Recommended

by B&T Magazine

If this don't excite you, news it'll be bringing you the new Top Gun movie will have you breaking out the Kenny Loggins.