The arrival of the long-awaited video streaming service, Netflix, has been announced with a launch date of March 24 confirmed from bosses in the US.
Despite news of the pending launch, many local users have accessed the site via the internet for years and the announcement is yet to detail the full cost of its service and outline what content will be offered.
Arguably, Netflix’s dithering to establish itself in the local market has meant local competitors – the Fairfax/Channel Nine JV Stan and Foxtel’s Presto – have already established themselves.
The acclaimed US drama House of Cards will head Netflix’s Australian offering as the video streaming company attempts to coax audiences away from Foxtel where the first two series aired. Netflix will be offering the as-yet-unseen third series at its prime carrot to Australian audiences; however, customers can still pay to watch the first two series.
The management of Netflix has been reported as saying it sees a real opportunity in the under-serviced streaming market in Australia. While traditional players – the free-to-air channels and Foxtel – have rebuffed any idea they’ll be dominated by international entrants, suggesting video streaming will merely complement their existing offerings.
Netflix itself started life in 1997 in the US as a DVD mail order company and quickly transformed itself into video streaming with a heavy focus on high-demand TV shows. Critics, however, have suggested that these companies buy the rights to popular programs you typically watch for free on the free-to-air stations and then charge for them.
As an example, it has been reported that Netflix has already secured the exclusive rights to Australian comedian Chris Lilley’s new comedy series Jonah From Tonga.
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
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The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]