Publicis Mojo Launches Campaign For Nestlé Condensed Milk

Publicis Mojo Launches Campaign For Nestlé Condensed Milk
SHARE
THIS



NESTLÉ Sweetened Condensed Milk returns to screens this month through Publicis Mojo with a special treat for viewers, just in time for Mother’s Day.

The 30-second TV commercial follows a tongue-in-cheek demonstration of what can happen when you add Nestlé’s Sweetened Condensed Milk to your baking.

And who better to create the humorous and engaging performance piece than Paul Middleditch – one of Australia’s most awarded directors.

Nestlé head of marketing foods Sibon Schouten said: “NESTLÉ Sweetened Condensed Milk has been proudly made in Australia for over 100 years. With such heritage this brand is incredibly important to Nestlé and bakers alike. We needed to remind consumers that it is made from quality fresh Australian Milk with a deliciously smooth taste and texture that has been loved for generations. We are encouraging consumers to check the label for local ingredients as a guarantee of this taste and quality.”

Publicis chief creative officer, Grant Rutherford, added: “With a much-loved brand like this one, it was a delicate process to balance credentials with great cut through. Paul was the ideal person to take the simple ingredients of the ad – an Aussie bloke, a voice over and a can of condensed milk and make it sing. And he’s done it in what I think is a wonderfully compelling and enjoyable way.”

The TVC  launches on free to air this week.

Credits:

Publicis Mojo

Executive Creative Director:  Grant Rutherford

Creative Director:                   Ian Williamson

Copywriter:                 Oskar Westerdal

Group Account Director:         Katrina Wild

Senior Account Director:        Muriel Mallet

Agency Producer:                    Jasmin Helliar

 

Production Company            Plaza Films

Director:                     Paul Middleditch

Executive Director:     Peter Masterton

Production Manager: Megan Ayers

 

Food Stylist                Sally Parker

Food Assistant             Samantha Joel

 

Post Production        The Editors

Editor                          Dave Whittaker

Producers                    Katrina Morelli & Daniel Fry

 

Sound                         Ramesh Sathiah

Please login with linkedin to comment

Clemenger BBDO Sydney Gen Z Liz Miller

Latest News

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both worked together at Accenture Interactive, before co-founding Reactive a digital agency bought by Accenture in 2016, now they’ve combined their knowledge and expertise to create Summon. Summon offers […]

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games
  • Media

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games

To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches
  • Advertising

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches

SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast
  • Media

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast

ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]

Rakuten Advertising Shares Blueprint For Affiliate Marketing
  • Technology

Rakuten Advertising Shares Blueprint For Affiliate Marketing

Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne
  • Media

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne

EngageTV, Australia’s most sophisticated CTV & BVOD service partner, has today launched a Sydney and Melbourne metro Connected TV campaign to help business owners and marketers better understand what can be achieved with CTV.

by B&T Magazine

B&T Magazine
Adland State Of Originality To Return For Nine’s 2022 Origin Series
  • Media

Adland State Of Originality To Return For Nine’s 2022 Origin Series

Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]