NESTLÉ Sweetened Condensed Milk returns to screens this month through Publicis Mojo with a special treat for viewers, just in time for Mother’s Day.
The 30-second TV commercial follows a tongue-in-cheek demonstration of what can happen when you add Nestlé’s Sweetened Condensed Milk to your baking.
And who better to create the humorous and engaging performance piece than Paul Middleditch – one of Australia’s most awarded directors.
Nestlé head of marketing foods Sibon Schouten said: “NESTLÉ Sweetened Condensed Milk has been proudly made in Australia for over 100 years. With such heritage this brand is incredibly important to Nestlé and bakers alike. We needed to remind consumers that it is made from quality fresh Australian Milk with a deliciously smooth taste and texture that has been loved for generations. We are encouraging consumers to check the label for local ingredients as a guarantee of this taste and quality.”
Publicis chief creative officer, Grant Rutherford, added: “With a much-loved brand like this one, it was a delicate process to balance credentials with great cut through. Paul was the ideal person to take the simple ingredients of the ad – an Aussie bloke, a voice over and a can of condensed milk and make it sing. And he’s done it in what I think is a wonderfully compelling and enjoyable way.”
The TVC launches on free to air this week.
Executive Creative Director: Grant Rutherford
Creative Director: Ian Williamson
Copywriter: Oskar Westerdal
Group Account Director: Katrina Wild
Senior Account Director: Muriel Mallet
Agency Producer: Jasmin Helliar
Production Company Plaza Films
Director: Paul Middleditch
Executive Director: Peter Masterton
Production Manager: Megan Ayers
Food Stylist Sally Parker
Food Assistant Samantha Joel
Post Production The Editors
Editor Dave Whittaker
Producers Katrina Morelli & Daniel Fry
Sound Ramesh Sathiah