German home appliance brand, NEFF, has launched its first locally produced campaign in Australia, aimed at creating a distinct position for the brand within the highly competitive premium home appliance category.
Developed in partnership with Keep Left, the campaign is based on the insight that people rely on their kitchen for more than just cooking — it is the constant in life’s many events and stages.
‘Made for a Lifetime of Moments’ tells the story of the kitchen as the hub of the home, and shows how NEFF appliances — alongside shared moments around food — underpin everyday life. The campaign consists of a digital campaign delivered across social channels, as well as a partnership with Nine delivering content across the brand’s online mastheads and BVOD channels.
Keep Left Executive Creative Director Blair Kimber says: “The kitchen is such an important part of the home, a place where life really happens. This campaign celebrates these human connections and presents NEFF as a premium brand with more humanity.”
NEFF Marketing Manager Roberto Finamore added: “The buying journey for kitchen appliances, particularly when renovating, is long and emotional. It is a big decision because you need to live with those appliances for 10+ years and use them every day.
“We wanted to give our consumers’ confidence that NEFF is a sound choice, both in terms of its cooking excellence — which we’re already well known for — but also to support your life, not just today but as it evolves into the future.
“We’re confident ‘Made for a Lifetime of Moments’ will resonate strongly with our Australian consumers because it is a true mirror of real life in Australia.”
Credits:
Client: NEFF Appliances
Agency: Keep Left
Strategy: Susan Horn
Creative Director: Blair Kimber
Art Director: Helen Neville
Writer: Ruby Gill
Director: Ant Dinham
DOP: Samuel Galloway
Producer: Lauren Simpson
Food Stylist: Lee Blaylock
Photographer: Lauren Bamford
Photographer: Samara Clifford
Digital Design: Giorgia Fichera
Designer: Maddi Sheehan
Head of Digital and Experience: Johanna Murray
Digital Account Director: Larissa Thorne
Client Services Director: Jessica Williams
Performance Agency: Ryval
Media Agency: Cummins & Partners
