Need A Post-Festive Season Alcohol Detox? Diageo Launches First Ad For Non-Alcoholic Spirit ‘Seedlip’

Need A Post-Festive Season Alcohol Detox? Diageo Launches First Ad For Non-Alcoholic Spirit ‘Seedlip’
B&T Magazine
Edited by B&T Magazine

If you drunk yourself silly over the festive season and are currently questioning all your (alcohol-related) life choices, there’s always time to get back on track for 2020.

In 2019, Diageo acquired the majority shareholding in Seedlip, the world’s first distilled non-alcoholic spirit.

And now, Diageo is set to launch the first campaign for Seedlip on 12 January in London and Manchester. The campaign will appear across rail, underground, busses, billboards and digital.

Developed by Seedlip’s Europe marketing director Ben Thomson alongside creative agency And Rising, the new campaign features the tagline ‘Drink to the Future’.

Seedlip COO Emma Wykes said: “Since the launch of Seedlip four years ago non-alcoholic drinks brands have continued to flourish as they become progressively prevalent in consumers’ consciousness.

“We know people are looking for greater range when it comes to non-alcoholic choices and we hope that with this creative we will inspire both new & existing Seedlip consumers.”

And Rising strategy partner Rob Ward said: “Our task was to entice more people to join this revolution and help show the credible options Seedlip provides for someone who doesn’t want to drink alcohol. We focused on making the iconic bottle the hero and framed it in the beautiful, natural ingredients that make Seedlip so delicious.’

Seedlip founder Ben Branson added: “To be kicking off 2020 with our first ever advertising campaign is incredibly exciting and a very proud moment as I look back at what we’ve achieved in just four years…we are still just scratching the surface of non-alcoholic spirit’s potential and this advertising campaign will take us another step closer to our aim of making sophisticated non-alcoholic options as relevant as their alcoholic counterparts.”



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