Fast-growing Melbourne-based whisky label, NED Australian Whisky has announced the release of its special-edition Sounds of Bathurst range.
What is the origin of this campaign you ask? It starts with whiskey and the peculiar way it ages in barrels.
Due to the chemical relationship between the spirit and the barrel, which over time pulls the beautiful flavours of oak from the barrel, the spirit is softened and smoothed to craft an indulgent whisky.
And like most other liquids, chemical reactions can occur and be sped up by adding an energy system. And one of the simplest ways to accelerate the whisky ageing process is by using vibrations.
This intrigued the NED Whisky team and enabled them to escalate the chemical reaction by purposely vibrating its barrels with one of the most quintessentially Australian sounds of all, Bathurst.
Earlier this year, Australian motor racing team, Kelly Grove Racing recorded the mighty roar of its powerful V8 supercars while running laps on Mount Panorama.
For over 50 hours a week, over the course of several months, The NED Whisky team used these vibrating V8 recordings and blasted them through the reserve grade NED Australian Whisky barrels, in turn delivering one of the most unique whiskies ever made.
“It sounds crazy but there is a lot of research around how sound can age whisky,” said NED Australian Whisky master distiller, Sebastian Raeburn.
“We had the idea to record the whole race of the first season of Bathurst 1000 at Mount Panorama and started playing it into the reserve barrels over the past few months to speed up the ageing process.
“Even though we knew it would work, we were blown away by how amazing the whisky has turned out, it tastes incredible.
“The batch is ready just in time for the final race of the season.”
Sounds of Bathurst is filled with toasted oak and sticky caramel aromas, as well as hints of toffee and a maple long length finish with structured body.
The limited batch comes in two iconic designs inspired by Kelly Grove’s #7 and #26, and will be released in time for this year’s final Bathurst race.
The limited-edition Sounds of Bathurst 500ml whisky bottles are now available online at NED Australian Whiskey’s official website. But only 1,743 bottles were produced, so better be speedy!
Cannes in Cairns, presented by Pinterest, is thrilled to announce that none other than Microsoft will be hosting an offsite networking lunch at Cairns’ stunning Salt House restaurant on Thursday the 3rd of February as part of the event’s packed agenda. As a silver partner to the event, Microsoft (who, we’re sure you’ll agree needs […]
Creative design marketplace, DesignCrowd, has announced reaching the milestone of one million registered designers on its global platform. The Aussie crowdsourcing start-up currently has a 1,004,000-strong freelance designer network, which has grossed over $A62 million since the company’s 2008 launch. The network have completed over 26 million graphic, logo and web designs for both small […]
The Chiefs and Optus today announce a partnership extension that will see the brands continue to collaborate around gaming content in Australia for a further 12 months. The news follows a successful 12-month partnership, including members of The Chiefs featuring in Optus’ Gamer Plan launch supporting the development of Optus’ Streaming Booth. Much of the […]
During the month of October, $A8.5 million was spent in digital travel advertising and digital impressions were up almost 40 per cent from September, according to the Nielsen Ad Intel report. The report found that the top advertisers amongst cruise lines from October in order are Emerald Cruises, Oceania Cruises, and Royal Caribbean. Amongst the […]
Integral Ad Science (IAS) announced the expansion of its context control solution for advertisers and publishers globally to give customers more control over the context of digital ad placements. IAS CEO, Lisa Utzschneider (featured image), gave insight into the enhancement, saying: “We first launched context control to help our customers transform their targeting strategies, and […]
Programmatic video advertising platform Unruly has introduced content level targeting that standardises attributes across genre and rating segments enabling scaled buying on premium video content. Today Unruly announced the introduction of its content level inventory that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution […]
Golden Circle is bringing a splash of sunshine to the Australian Summer with the launch of an innovative, SmilePay vending machine. The machine was created by 72andSunny, and software development company, Enabled 2 GO Technologies. It uses existing smile recognition software to recognise an Aussie smile and in return release a complimentary ice-gold Golden Circle fruit drink […]
Almost half (49 per cent) of Australia’s marketing, media, and communications employees feel their managers are showing little, if any, concern for their mental wellbeing, a new report has found. The report – conducted on behalf of the Australian College of Applied Professions in October 2021 – surveyed 1000 nationally represented workers and found some […]
Meta has partnered with creative agency, Now We Collide to showcase the strength and resilience of small businesses around Australia. The campaign “Good Ideas Deserve To Be Found,” features the stories of four Australian businesses including Singing Magpie (SA), BoardSox (VIC), D-STILL Drinkware (QLD) and Survival Emergency Solutions (NSW). Each story shows how the business […]
The internet is invaluable but cyber security fears are keeping Australians offline. According to new research released today by the .au Domain Administration (auDA), almost 90 per cent of Australians say the Internet has a positive impact on their lives. Moreover, almost all small businesses (98 per cent) depend on the Internet as an invaluable […]