Content agency 3rdspace and NEC Australia have teamed up for an exciting new video campaign showcasing the journies of Australian athletes competing in the 2020 Tokyo Olympic and Paralympic Games.
The Australia-wide #Get2Tokyo campaign features NEC Australia brand ambassadors 800m Australian record holder, Joseph Deng and Paralympic dual gold medalist and six-time Grand Slam champion, Dylan Alcott.
The video content series gives viewers a behind-the-scenes look at what it takes to get to the highest level in sport, while also showcasing the work of NEC’s technical support team.
Running for eight weeks, the seven-part video series will feature across LinkedIn, Facebook, Instagram and Youtube.
3rdspace founder Rob Logan said: “With Tokyo just over one year away, we’ve brought to life this powerful partnership through captivating video content you wouldn’t normally expect to see from a tech company.
“Australians love an underdog backstory and both Dylan and Joe have shown that with a hard-working attitude, it is possible to overcome adversity.
“The film series captures Dylan and Joe’s personalities which we know will gain the attention of Aussies who don’t already know about these extraordinary athletes to get on board with NEC Australia and cheer them all the way to Tokyo.”
NEC executive GM of marketing & sales David Borean said: “NEC is dedicated to solving challenging issues through world-class technology solutions which is why NEC Japan, our parent company, as a leading sponsor of Tokyo 2020 will be providing high-end technology for the games.
“We are thrilled to be partnering and supporting Dylan and Joe on their journey to Tokyo as they are incredibly focused on their goals and strive for excellence every day, which reflects how NEC does business.
“We’ve been working very closely with 3rdspace to develop a creative and digital campaign that shows our support and we are thrilled with the end result.”
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]