Native Advertising Can Help You Cut Through the Noise

Native Advertising Can Help You Cut Through the Noise

This story was originally published by

Native advertising isn't a new phenomenon, but it's gaining noise through Huff Post and Buzzfeed getting in on it.

B&T Magazine by B&T Magazine



Native advertising has been receiving plenty of buzz over the past year, even though native ads — a particular type of advertising in which the advertisement matches the form and function of the host channel — aren’t really all that new.

Sponsored stories on social networks are examples of native advertising that have been around for a few years. Infomercials are a type of native advertising as well. Heck, even the newspaper advertorials selling everything from appliances to medications to development plots in the late 1800s and early 1990s can be considered native advertising.

Where the subject is gaining attention today, though, is the placement of sponsored content on sites such as Huffington Post and Buzzfeed.

These tightly integrated pieces serve two primary purposes: driving revenue for media services without other clear alternatives for monetization and giving brands a way to help their messages cut through the noise online and get in front of their target audiences.

Revenue generation through native advertising

On the first front, native advertising has been a huge success. According to some estimates, Buzzfeed is expected to rake in more than $120 million in native advertising fees in 2014, pushing the average cost of its native advertising campaigns to $92,300 a piece.

Read the full article here.




Please login with linkedin to comment

ADMA playboy Spinach

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]