Youth fashion retailer H&M has brought back one of its original stars, Naomi Campbell, to front its latest campaign.
The rather oddball ad features the supermodel lip syncing to Wham’s 1986 hit Wham Rap and is a nice homage to singer George Michael who passed away in December last year.
The creative is the mastermind of London’s adam&eveDDB and manages to turn a song about an unemployed male in the 80s into a female empowerment anthem for 2017. Check out the fantastic spot below:
The ad also continues Naomi Campbell’s long association with the H&M brand that dates back to the mid-90s. However, as you’ll discover below, it was a far more racy affair when you look at her ads from 13 year ago:
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