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Reading: My Name Is Apple Watch Not Apple iWatch
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B&T > Media > My Name Is Apple Watch Not Apple iWatch
Media

My Name Is Apple Watch Not Apple iWatch

Staff Writers
Published on: 10th September 2014 at 8:55 AM
Staff Writers
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Tim Cook had a big “one more thing” announcement up his sleeve, and it was a small sapphire-coated smartwatch dubbed the Apple Watch, not the fabled iWatch.

This iPhone-compatible watch has been unveiled alongside the iPhone 6 and iPhone 6 Plus, fulfilling the Cupertino company’s “new product categories” promise for 2014.

It’s not a circular smartwatch like its fashionable rival, Motorola’s Moto 360, but it still features a premium rectangular-shaped design and works seamlessly with iOS 8 devices.

Apple’s first wearable gadget beams messages, Facebook updates, simplified apps and Siri to our wrists, eliminating the all-too-common need to take out our devices to constantly check notifications.

Apple Watch also takes cues from the Nike FuelBand SE and other fitness tracker with health sensors and apps, a must for any serious wearable gadget these days.

For the full story, click here.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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