B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Naked Takes On Hot New Clients
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Naked Takes On Hot New Clients
AdvertisingMarketingMedia

Naked Takes On Hot New Clients

Staff Writers
Published on: 6th June 2014 at 2:16 PM
Staff Writers
Share
2 Min Read
SHARE

Naked Communications is on fire with Victorian Metropolitan Fire Emergency and Service Board and the Country Fire Authority appointing the full service agency.

See full release:

“Naked Communications has won the full-service creative account for the Victorian Metropolitan Fire and Emergency Service Board (MFB) and the Country Fire Authority (CFA) following a competitive pitch. Starting immediately, Naked will create and implement a creative, PR, experiential, social and digital Home Fire Safety Campaign (HFSC).

Tricia Wunsch, Director Corporate Communications at MFB said that over the past decade, the statewide campaign had focused on types of behavior and actions that can lead to house fires and injuries. “We are excited this year to be using the digital space and in particular social media elements to promote home fire safety in an innovative way and look forward to working with Naked Communications”.

CFA Communities and Communication Executive Director Mark Sullivan said there are a myriad of ways a house fire can start – from leaving a fry pan on the stove, clothes too close to a heater, or even a nappy on a lamp.

“There are over 3,500 residential fires in Victoria each year and these incidents result in property damage, injuries and in a number of cases, fatalities. These statistics show that we need to continue to raise awareness around home fire safety in the cooler months,” he said.

Tom Ward, MD of Naked Melbourne said, “Although the Australian summer is the season for bushfires, it is also important to be fire alert around the home as house fires happen all year round. It’s an important message for the community and we’re proud to work with the MFB and CFA to raise awareness of how easy it is for house fires to start and what Victorians can do to reduce the risks”. ”

Photo Credit: Flickr Creative Commons by rjrgmc28.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: iHeartRadio, Music Streaming
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Bec Judd & Jess Roberts Reveal All In New Cosmetic Treatments LiSTNR Podcast
07/07/2025
Pray.Com Resurrects Jesus In AI Surprisingly Viral Marketing Videos
07/07/2025
TV Ratings (06/07/2025): Travel Guides Hits 1.15M As San Fran’s Robots Take the Wheel
07/07/2025
Are Media’s Australian Women’s Weekly Health Summit Returns In 5 Cities
07/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?