eBay, the online marketplace, has chosen Naked Communications as its social media and content partner following a pan-European review.
The account extends across eBay’s key European markets of UK, Germany, France, Italy and Spain and will be led by Naked Communications’ London office.
Naked will be tasked with running the owned and earned aspects of social media including engagement with an audience of over 2.5 million Facebook fans and creating highly sharable, ‘Newsfeed-worthy’ content.
eBay ran a thorough selection process managed in-house with the support of Creativebrief, meeting a wide range of agencies throughout the shortlisting process, culminating in the appointment of Naked.
Bas Ellen, eBay’s European head of social media said: “eBay provides the perfect sweet spot between utility – getting what you want, when you want it – and engagement – being inspired to shop the world. We needed a partner who can help unlock the strength of this unique positioning and engage with both the ‘heart’ and ‘head’ of our social media and content programme. Naked has shown this from day one.”