MYOB Appoints Ogilvy PR To Be Accountable For Its Communications

MYOB Appoints Ogilvy PR To Be Accountable For Its Communications
Rebecca Tilly
By Rebecca Tilly



Accounting solutions provider MYOB has appointed Ogilvy Public Relations Australia as its agency of record following a competitive review.

Ogilvy Public Relations will be responsible for the development and execution of communications strategies to support the continuing growth of MYOB.

The account team has been created drawing on expertise from Ogilvy PR’s business to business, corporate, technology, media and social media specialists.

Caroline Ruddick, GM group marketing, MYOB, said: “MYOB is experiencing record growth and recently achieved a milestone of more than half a million regular paying clients, of which more than 116,000 are cloud subscribers. With a suite of exciting products that make business life easier for micro, small and medium-sized enterprises, we have a great story to tell. We have enlisted the help of Ogilvy Public Relations to help us tell our story.

“The team impressed us with their ideas, their knowledge and their passion for our business and have already hit the ground running. We are entering an exciting time in our business and look forward to a great partnership with Ogilvy PR to ensure we deliver outstanding results together.”

Working closely with MYOB’s in-house communications team, Ogilvy Public Relation’s remit includes strategy and campaign implementation comprising corporate affairs, business to business and brand communications.

Susan Redden Makatoa (pictured), Ogilvy PR’s group managing director – corporate, said: “MYOB is a fantastic brand and business and we’re thrilled to be working with them. MYOB plays an important role in the Australian SME landscape and is experiencing tremendous growth. They have just announced some impressive growth numbers and we’re looking forward to what promises to be an exciting year.”

 




Please login with linkedin to comment

Clememger BBDO New.com.au Sound Alliance

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]