Myer has launched the next chapter of its popular campaign, Where Christmas Comes For Christmas. After previewing the return of the characters via an online teaser last week, Myer is now airing a 90” launch film across TV and social channels.
The campaign has been created with Aardman – the Academy Award-winning animation studio of ‘Wallace & Gromit’ and ‘Shaun the Sheep’ fame – and this year sees Angel, Elf, Mouse and Reindeer finding themselves caught up in a Christmas catastrophe.
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Clemenger BBDO Melbourne creative director Stephen de Wolf said, “This year we wanted to bring our characters into the real world, so we decided to play off a worry that all children have which is, ‘How does Santa find us?’”.
To accompany the launch film, Myer is also releasing a free interactive Christmas storybook titled ‘The Story of Santa’s Star’. This long-form story features a host of games and puzzles for kids to solve and is available to download in the App Store and on Google Play.
Michael Scott, Myer’s executive general manager, brand and marketing said, “Building off the success of last year’s campaign we have brought back our Myer characters in spectacular fashion. The campaign is big, it’s emotive and we hope it becomes well-loved too. Australia really embraced what we did last year, so this year we are determined to go one better.”
Clemenger BBDO Melbourne creative director Evan Roberts said, “Our aim was to bring the characters to life beyond film. So alongside our storybook you’ll see them throughout Myer stores, Myer’s owned channels and you’ll also be able to purchase them in a range of limited edition merchandise.”
CREDITS
Client – Myer
Michael Scott – EGM Brand & Marketing
Natalie Warren-Smith – GM Brand & Consumer Strategy
Kellie Lennon – GM Content & Experience Design
Sean Jenner – National Manager Marketing Channels & Myer Media
Joanne Brennan – Senior Marketing Manager
Agency – Clemenger BBDO Melbourne
James McGrath – Creative Chairman
Evan Roberts & Stephen De Wolf – Creative Directors
George McQueen & Tom McQueen – Creatives
Hilary Badger – Copywriter
Karolina Bozajkovska – Agency Producer
Simon Lamplough – Group Managing Director
Pippa O’Regan – Director of Retail
Andrew Packer – Editor
Film Production – Aardman
Peter Peake – Director
Peter James – DOP (live action)
Jeremy Hogg – DOP (animation)
Dan Hembery – Editor
Stephanie Owen – Producer
App Production – Roam
Ken Samonte – Illustrator
Music Production – Air-Edel Associates
Theo Vigden – Composer
Sound House – Flagstaff
Paul Le Coutier – Sound Designer
