Online bakery Unbirthday has recently unveiled ‘The Sweet Life’, an energetic social media campaign to promote the launch of its new website and new range of bespoke cakes and chocolate treats.
Created by Brosis Films, it marks the first content marketing campaign for Unbirthday, as the Sydney-based online bakery continues to grow its market presence in the competitive online desserts niche.
Unbirthday co-founder and owner Nikki Lahoud said: “The Sweet Life film campaign breathes new life into the Unbirthday brand in a way we could not have envisioned without the help of Brosis Films.
“This is not just digital content for our business; it is a campaign that enables us to set our brand on a new path, allowing our audience to connect with Unbirthday in a more meaningful and memorable way.”
Brosis Films director Anita Lee added: “I wanted to create a whimsical and candy-coated story which would transport audiences to the Unbirthday world.
“Bringing the Unbirthday world to life through music, dance and design, the aim of the campaign is to create a visually stunning world to reflect the values of the Unbirthday brand whilst delivering on a more tangible world for audiences to engage with.”
Production company: Brosis Films
Director: Anita Lee
DOP: Alexander Leeway
Steadicam operator: Max McLachlan
Production designers: bou design house and Ash Bell
Wardrobe: Karla Špetić
Composer: Louise Nutting
Sound designer: Alex Francis
Hair and make-up: Tia Vu and Bella Drummond
Lead actress: Shivawn Joubert
Dancer talent agency: Jeep Management