Sydney-based agency Murmur has been appointed as the creative and social agency for FMCG behemoth Podravka.
The European-headquartered company has selected Murmur to manage its strategy and creative duties for its portfolio of 23 brands in the Australian market, specifically for its leading consumer brand Vegeta.
Murmur, which started in London and moved to Australian shores in 2016, will become the lead agency for Vegeta across Australia and New Zealand, developing cross-channel brand and retail campaigns.
Dave Levett, founder and general manager of Murmur, said: “It’s exciting to be working with such an iconic European brand here in Australia.
“Having been to Croatia, I know Vegeta has an incredible story to tell, and I’m looking forward to helping Ivan and the team continue to tell that story here in Australia.”
Ivan Hudaly, managing director of Podravaka International for Australia and New Zealand, said: “We are excited to work with a company that specialises in social and digital media, and believe that Vegeta will benefit significantly due to the focus and the expertise that Murmur will bring to our brand.”