Murdoch University Launches ‘Free Your Think’ platform Via JWT

Murdoch University Launches ‘Free Your Think’ platform Via JWT
SHARE
THIS



Murdoch University has announced the launch of its bold Free Your Think platform across TV, radio, print, outdoor and online via J. Walter Thompson (JWT) Perth.

The idea campaign idea plays off the notion that everyone is born with their own way of thinking that can be nurtured at Murdoch University, and aims to cut through the clutter of university marketing with its unconventional language and unique visual approach.

The campaign also embraces the uni’s core belief system of challenging convention and promoting innovation, showcasing the unique stories of different students and staff who make up Murdoch University, each of whom have had their own ‘think’ brought to life, demonstrated in their achievements.

JWT Perth creative director Paul Coghlan said: “In this highly competitive sector, we knew Murdoch has a potent differentiator; Sir Walter Murdoch’s founding philosophy  ‘think for yourself’.

“Free Your Think is a contemporary platform born directly out of this unique DNA, and marks a focused direction for the brand, from student recruitment communications, to research and beyond. Hats off to a great client who has embraced this idea from the very top down.”

Neil Cullingford, associate director of marketing and communications at Murdoch University, said the campaign platform brings to life the philosophy and people who make the uni unlike others.

“The campaign directly ties back to our founding principles and allows us to showcase the breadth of talent the University helps to thrive,” he said.

The campaign has been launched in collaboration with Initiative Media and Equilibrium.

CREDITS

Client: Murdoch University

Associate director of marketing and communications – Neil Cullingford

Marketing managers – Kristen Tyler and Toni O’Donnell

Marketing manager (producation) – Phil McVey

Marketing planner – Vanessa Beal

Senior digital marketer – Evelina Forde

Marketing coordinator – Beverly Ng

School marketing coordinator – Chelsea Andreotta

Agency: J. Walter Thompson Perth

Executive creative director – Simon Langley

Creative director – Paul Coghlan

Creatives – Wilora Keeley, Tim Newton, Steve Dodds and Gerhard Myburgh

Designers – Mike Spiers and Nick Doring

Executive production director – Paul Friedman

Associate planning director – Meredith Simpson

Account management – Andrew Douglas

Production: Helium

Post-production and VFX: Vandal

VFX creative director – Richard Swan

VFX executive producers – Brenden Johnson and Anna Greensmith

Photography production: Luke Carter (Wilton Photography)

Sound production: Brainestorm

Music – Mike Fragomani

Sound engineer – Nick Gallagher

 

Please login with linkedin to comment

Free Your Think J Walter Thompson Perth Murdoch University

Latest News

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR
  • Media

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

Sydney Headshots; Daniel Sommer Photography; Sydney Headshot Photographer; Daniel Sommer
  • Marketing

Cheetah Digital Announces Major CM Group Merger

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”
  • Campaigns

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

IPG Unveils “Remarkable” 15% Q3 Growth
  • Advertising
  • Media

IPG Unveils “Remarkable” 15% Q3 Growth

With COVID behind it and no gigantic meteors on the horizon, Interpublic predicting healthy growth into 2022.

by B&T Magazine

B&T Magazine
Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]

Come From Away Reopens In Sydney!
  • Media

Come From Away Reopens In Sydney!

Producers Rodney Rigby and Junkyard Dog Productions have announced that the worldwide smash hit, Tony and Olivier award-winning musical COME FROM AWAY, has reopened at the Capitol Theatre in Sydney. The pandemic led to all theatre shows closing curtains in Sydney, however, with vaccinations rates soaring and restrictions easing, the theatre is back and Sydney […]

Guardian Australia Launches Revealing Climate Change Podcast, Australia V The Climate
  • Media

Guardian Australia Launches Revealing Climate Change Podcast, Australia V The Climate

Former PMs, high-ranking politicians and climate experts blow the whistle on how Australia became an international climate change pariah in the new Guardian Australia podcast series, Australia v the climate. Guardian Australia will release a special investigative podcast series ahead of the Cop26 global climate summit, scrutinising Australia’s role in the climate crisis over more […]