Millennium Hotels and Resorts has launched its first mobile app, designed by MullenLowe Profero to deliver a totally reimagined and optimised user experience across the globe.

Using the new mobile app, guests can conveniently book single or multiple rooms across any of the 100-plus Millennium hotels and resorts around the world.

Aimed at engaging loyal customers, the app encourages guests to register or login to Millennium Hotels and Resorts’ loyalty program, MyMillennium, where members can get a discount of up to 10 per cent for bookings made through the app.

Designed and developed by MullenLowe Profero across its Sydney, Chengdu, and Singapore offices, the app is agency’s latest experience-led digital transformation solution.

Using native iOS and Android technologies, the app has been designed to seamlessly integrate with Millennium Hotels and Resorts’ core platform, Sitecore.

Millennium Hotels and Resorts’ North American president and chief technology and solutions officer, Howard Wu, said: “This is the first time Millennium Hotels and Resorts has ever launched a truly global, integrated app for our customers.

“We want to offer our guests a seamless, convenient option for booking hotel rooms, anytime, anywhere.

“MullenLowe Profero’s approach was to first develop a unique understanding of our customers and path to purchase, in order to develop all aspects of the experience.

“Through partnering with them, we have been able to create something that I believe will be well received by our customers around the world.”

Franck Kermarrec, senior vice president at Millennium Hotels and Resorts, added: “Creating an enjoyable guest experience begins with the booking process, and we are pleased to announce the launch of a global mobile app that will allow travellers to seamlessly book stays at Millennium Hotels and Resorts properties around the world.

“We will now constantly upgrade this app to enrich the online end-to-end guest experience, from interactive city guides to on-property innovative features.”

MullenLowe Group’s Southeast Asia CEO, Paul Soon, said: “MullenLowe Profero’s approach is grounded in delivering an unfair advantage through experience-led design.

“By hyper-bundling our capabilities and skills together across Chengdu, Sydney and Singapore, we’ve been able to create a solution for Millennium Hotels and Resorts which I believe will deliver a profound impact for the business and for customers globally.”