MullenLowe Profero, the global digital transformation network of MullenLowe Group, has unveiled its new global leadership structure.
MullenLowe Profero Americas CEO and MullenLowe Group New York president Aaron Reitkopf (pictured above) adds the role of global chairman to his current responsibilities, and Ben Mooney joins as global head of business transformation.
Reitkopf has been the agency group’s Americas CEO since 2010, and was appointed the first president of MullenLowe Group’s rapidly growing New York office in 2016.
Mooney joins the network from Publicis.Sapient, where he held the role of director of sales and partner alliances.
His appointment follows a global career across Australia, Africa and the UK, with management positions at SapientRazorfish, Razorfish, ArdentDigital, BlueArc and Ryarc.
In the newly formed role of global head of business transformation, Mooney will be responsible for driving new business, developing global client relationships, overseeing talent transformation, and structuring deeper collaboration with technology partners.
Mooney will initially be based in Sydney, and will be relocating to New York in 2018.
Both appointments commence immediately.
In addition, founding partner and global CEO Wayne Arnold will depart MullenLowe Profero on 25 March 2018, 20 years to the day since co-founding the agency in North London in 1998.
MullenLowe global CEO Alex Leikikh praised the strength of the entire MullenLowe Profero global team.
“Appointing brave, innovative thinkers like Aaron and Ben to senior positions is testament to Wayne’s visionary and tenacious global strategy,” he said.
“Elevating Aaron to chairman from within the business reflects our values of finding quality people from within.
“MullenLowe Profero is a world-leader in digital transformation by combining technology, creativity, media and experience design to create innovative and business changing digital solutions for some of the world’s greatest brands.
“With double digit growth over the last five years, the agency network and its leadership team continue to excel in uncharted and fast-moving market conditions.”
Arnold welcomed Reitkopf and Mooney’s appointments as a new chapter in MullenLowe Profero’s ongoing global success story.
“I believe 2017 will be considered a watershed year for our industry, when the market accelerated its shift from traditional marketing communications to business transformation around digital touchpoints,” he said.
“Aaron’s elevation and the creation of a new role for Ben’s reflects our vision for the future of marketing. It’s deeply satisfying to leave the business with strong leadership and a compelling market proposition.
“I am fortunate to be in a position to take some time out, currently for a minimum of 10 months, in order to work out where I can add the most value in my professional career over the next decade and beyond.
“Profero was launched at the start of the modern internet tech revolution, and we are now witnessing the next stage of this evolution with technology becoming more human every day.
“It will be fun to work out where the next phase of growth will come from, and in some way to be part of that. However, my first step will be to stop running at 100mph for a while!”
“I’d like to personally thank the thousands of people who have been part of this 20-year journey so far; from those who started in the office behind the not-so-beautiful laundrette in Islington, to the hundreds of globally curious team members, clients and partners who have helped drive extraordinary work and growth.
“We have achieved it together, and I thank you.”
NAB, in partnership with TBWA\Melbourne and Mindshare, has unveiled its latest campaign dubbed “Wrangle Your Money”. The national campaign demonstrates how NAB is supporting and empowering customers to make better financial moves. As part of the “More Than Money” brand platform, the latest work comes at a pivotal time as the country continues to grapple […]
Activation Union is thrilled to announce the appointment of Bree Mankin as Managing Partner. In this pivotal role, Bree will spearhead the agency’s growth initiatives and client strategy, leveraging her extensive experience and innovative approach in delivering exceptional results for her clients. With over two decades of experience in marketing and communications, Bree is a […]
Toyota Australia has launched its highly anticipated new all-electric vehicle, the bZ4X, on Australian shores through a nationwide integrated campaign. Spearheaded by a big spot, the campaign was created by independent creative agency HERO, which sees a typical EV sceptic named Barry behind the wheel of an all-new Toyota bZ4X much to the surprise of […]
Canva has announced its very first podcast: Design Surfaces. Covering all areas of design, from brand campaigns to UX flows, the podcast digs deep into the intricate parts of designers’ brains to unearth valuable insights, unique perspectives, and what makes them tick. The Design specialty at Canva is made up of some of the most […]
SBS is searching for its most daring, unflinchingly fearless and boundary-smashing factual format yet, issuing a call out for impactful ideas for new documentary series unlike anything seen on Australian screens before, with up to $50,000 in development funding on offer. Announced this morning at the Australian International Documentary Conference (AIDC) in Melbourne, SBS is […]
Full-service media agency Resolution has appointed Sarah Truong as head of investment to lead the agency’s investment product. Sarah joins from PHD where she was Group Investment Director for half a decade. With 14 years’ experience in the media industry including seven years at media agency, Carat, Sarah a proven track record for delivering results-driven […]
Brisbane Economic Development Agency (BEDA) has launched a new domestic tourism campaign, Brisbane Favours the Bold, this week, appealing to those who search for the unexpected to discover the new Brisbane. Created in partnership with VML and dentsu Queensland, the campaign aims to redefine perceptions of Queensland’s thriving capital, strengthen awareness of Brisbane’s leisure offering, […]
Are Media, Australia’s leading omnichannel content company for women, today unveiled the keenly anticipated first issue of the new ELLE Australia magazine. The 244-page Bright Young Things issue – featuring actor Sophie Wilde on the cover – clearly stamps ELLE Australia as the fashion bible for smart, stylish Gen Z and millennial women who love […]
The Sydney Roosters are facing a huge amount of fallout over allegations that Spencer Leniu made an on-field racial slur against Broncos player Ezra Mam in yesterday’s Las Vegas season opener. Mam filed an official complaint against Leniu after the Roosters prop allegedly called the Broncos five-eighth a “monkey” on the field. Leniu tried to […]
To celebrate International Women’s Day, The Association for Data-Driven Marketing and Advertising (ADMA), has launched a new initiative to honour and spotlight the dynamic women in the marketing sector across the country. Lead image: ADMA Website This year, as the world embraces the theme #InspireInclusion for International Women’s Day on March 8, ADMA is asking […]
KIA's marketing boss coy on how much all these stars cost. Was even more coy on the bar tab at the end of the shoot...
With the Easter break historically one of the busiest on our roads, Nine.com.au and Drive today launched a month-long campaign to raise awareness of the importance of defensive driver training courses. Too many young drivers are killed or injured on our roads each year. Younger drivers are the most overrepresented group in this tragic statistic, […]
Rolling Stone Australia publisher The Brag Media has today unveiled a stellar list of nominees for the 2024 Shure Rolling Stone Australia Awards, which return to Sydney on Tuesday, March 26, with a star-studded party to celebrate Aussie music. For the first time, the 2024 edition of the awards will take place at Ivy Sydney […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]