MullenLowe Group Launches ‘MatchM8’ To Celebrate Valentine’s Day

MullenLowe Group Launches ‘MatchM8’ To Celebrate Valentine’s Day
B&T Magazine
Edited by B&T Magazine



In honour of the most romantic day of the year, MullenLowe Grouphas launched ‘MatchM8’, a ‘multi-sensory’online quiz that encourages users to go about their matchmaking a little differently.

Using OctopAI technology, the quiz will ask players to input ‘artificial’ data such as ‘fingerprint scans’ as well as answer audio, visual and interactive questions to reveal their ‘Love Report’, which includes a colour profile, a personalised love poem, tailored playlist, and their perfect ‘love matches’.

MatchM8 is open to the public and will run online from Wednesday 12th February to Friday 28th February.

How to play:
• Go to http://MLGmatchM8.com/
• Answer questions about yourself to reveal your personalised ‘Love Report’
• Share your ‘Love Report’ on social media using #MLGMatchM8

 

 




Please login with linkedin to comment

MullenLowe valentine's day

Latest News

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]