In one of the more surreal and oddball ads of 2016, US soft drink manufacturer Mountain Dew has released its newest ad featuring, among other things, a twerking pussy cat.
https://www.youtube.com/watch?v=fXV54IwG6bk
The ad is for the brand’s Kick Start beverage that appears to be a concoction of lemonade, caffeine and juice and aimed at the youth energy drink market.
The dancing feline follows on from a flotilla of recent cat ads as featured on B&T last Friday.
The spot follows on from Mountain Dew’s efforts at last year’s Super Bowl that featured the rather odd Puppymonkeybaby commercial that was just that – a part puppy, monkey, baby-thing.
https://www.youtube.com/watch?v=ql7uY36-LwA
In the latest incarnation we see a rather portly chap chug down a can of Kick Start which in turn kicks off a series of twerking from flies, frogs, fish and finally a Miley Cyrus-inspired ginger cat.
However, the campaign has divided drinkers with some claiming it’s yet more genius from the soft drink manufacturer while others have complained it’s simply too weird.
