XTD Limited has today announces that MOTIO, its specialist media sales company, has been awarded the exclusive five-year media sales rights contract to the Caltex in-store digital screen network operated by Engagis Pty Ltd, one of Australia’s leading customer experience companies.
The Caltex network comprises over 500 petro-convenience locations across metropolitan and regional Australia and is fully operational with over 1,000 digital displays in-store and point of purchase ‘pinch points’ making it the most compelling and widely scaled on-the-go convenience offerings in the Australian market.
MOTIO officially began operations in May with the MOTIO Play (Indoor Sport & Leisure locations) and MOTIO Health (recently acquired Medical Centres) networks being joined by the Caltex Network to be known as MOTIO Go. The Cross track component of the business remains in contract with JCDecaux Australia.
The new contract win is an important milestone for MOTIO, which was launched by XTD last month and is led by recently appointed general manager Jack Mortlock.
Adam Cadwallader, CEO of XTD said: “The full motion, high definition network, with displays positioned in the most viewable locations offer brands the opportunity to communicate at the moment of maximum influence in a perfect intersection of time, place and intent. This, combined with anonymised customer data, enables MOTIO to offer tactical, audience-based campaigns that match true consumer behaviour”.
Leon Condon, CEO of Engagis said: “The team at MOTIO has an impressive track record in media sales, combined with Engagis’s tier 1 digital infrastructure capability is a compelling value proposition. In this challenging time for Australia, these locations are becoming significantly more relevant with convenience shopping a strong focal point for brands”.
Michael Johnstone, recently appointed chief operating officer of XTD added: “Localisation, automation and programmatic out-of-home are keys to our success and with the strength of the Engagis network, we will also be announcing our programmatic platform and verification partners in the coming weeks”.
