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B&T > Marketing > “Most Exciting Chicken Launch In Years”: McDonald’s Celebrates New Burger
Marketing

“Most Exciting Chicken Launch In Years”: McDonald’s Celebrates New Burger

Aimee Edwards
Published on: 24th October 2023 at 2:17 PM
Aimee Edwards
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For one week only, everyone who orders the new McDonald’s McCrispy burger through the MyMacca’s App will receive free fries and a drink.

The $9.80 McCrispy Burger was added to the menu last month and is quickly becoming a fan favourite. From Wednesday, 25 October, until Tuesday, 31 October, the deal will be available for those who order a McCrispy on the MyMacca’s app.

“We know how important value is to our customers right now, so we are continuing to celebrate the launch of the McCrispy by giving our customers more bang for their buck while they enjoy the hottest new thing to hit our menu this year,” said Lancy Huynh, marketing manager for McDonald’s Australia.

The McCrispy has performed incredibly well across global markets, including the US, UK, Sweden, France, Spain and Canada. Now, local customers get to experience a version of the burger explicitly created for Australian tastebuds.

Australians have largely backed the burger, with many sharing their satisfaction on social media. One said: “Best burger I’ve ever had. I’m obsessed”. “It’s a winner! Just need some decent spicy sauce now,” another commented.

Upon its launch, Australian singer and rapper The Kid Laroi threw his support behind the burger, claiming it will make up part of his go-to Maccas order. “Crispy, juicy and down-right delicious, the McCrispy has my seal of approval,” he said. “I love a good chicken burger and am a huge Macca’s fan, so when I found out McDonald’s was launching its best chicken burger yet, I had to get involved”.

The deal will be available through the MyMacca’s app from tomorrow.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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