Moose Toys Appoints Isobar To Supercharge Social

Moose Toys Appoints Isobar To Supercharge Social
SHARE
THIS



Isobar today announces it has won the social media business for Moose Toys. This work will involve taking the reins of the global sensation Shopkins as well as delivering new and exciting brands across Australia and the US in 2016.

Isobar will be helping Moose use social media to interact with people all across the world.

Moose Toys is an Australian company, based in Melbourne, with a fast growing global footprint – it’s now the fourth largest toy manufacturer in the US and Australia.

Shopkins a collectible toy range launched in 2014, are miniature characters based on everyday products you would find at the grocery store. The brand has grown to be the number one selling item in the US last year and to date has sold over 240 million characters worldwide.

Popular among parents and kids alike, Shopkins has become a global phenomenon. Now in its fourth series release with its low entry price-point and excellent distribution, Shopkins has set a new benchmark for the collectibles toy category.

“Our Shopkins fans are not only highly active across all social channels, they are amongst the best at creating innovative content. Isobar has joined the team at the perfect time to help consolidate our position on Shopkins and ensure we are rewarding our fans with rich and engaging content, “ said Belinda Gruebner, marketing director Moose Toys.

“Isobar will be pivotal in setting our global social strategy not only for Shopkins but for two important new brands this year,” she added.

Isobar’s remit will be in the complete strategy, content creation, community management and paid media execution of the business’ social media accounts.

“At Isobar we place a strong emphasis on how and why people interact with brands. We see social media as a pivotal experience, especially for a brand like Shopkins, where an evolving narrative is central to it’s continuing success,” said Konrad Spilva CEO Isobar Group ANZ.

“We are excited to be working with such an energetic and dynamic Australian company and look forward to supporting them in their mission of making children happy,” he added.

The social media campaign will be launching late April 2016.

Please login with linkedin to comment

Dove Moose Toys shopkins

Latest News

Majella Pinnuck Returns To Anna Whitlam People As Senior Associate, Executive Search, Corporate Affairs & Communications.
  • Marketing

Majella Pinnuck Returns To Anna Whitlam People As Senior Associate, Executive Search, Corporate Affairs & Communications.

To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]

The MFA Launches A Diversity, Equity And Inclusion Advisory Council
  • Advertising
  • Media

The MFA Launches A Diversity, Equity And Inclusion Advisory Council

The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion. The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable […]

Theory Crew Snares Four New Clients
  • Marketing

Theory Crew Snares Four New Clients

One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments
  • Media

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments

SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]

Spinach Appointed By Property Developer Beulah
  • Marketing
  • Media

Spinach Appointed By Property Developer Beulah

Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]

Digitas APAC Appoints Adrian Farouk To CEO
  • Media

Digitas APAC Appoints Adrian Farouk To CEO

Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]

Magnite Confirms Australian Leadership Team
  • Media

Magnite Confirms Australian Leadership Team

Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced that James Young will remain as Managing Director of Australia for Magnite following the acquisition of SpotX.

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising
  • Campaigns

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising

Major sporting clubs and local sporting leaders have united in response to community concern about the effect of prolific sports betting advertising on young people in the Victorian Responsible Gambling Foundation’s new Love the Game campaign. The ‘Join the club’ campaign includes elite and community level players and administrators, parents, kids, umpires and coaches from […]

The Monkeys ECD Vince Lagana Departs
  • Advertising

The Monkeys ECD Vince Lagana Departs

Monkeys ECD Vince Lagana has departed the agency, but not before helping himself to those lamb chops in the freezer.