Through the application of cutting-edge technology, the exclusively developed Musical Store Directory app reimagines the traditional store guide model and marries this with the emotionally-driven and universal experience of music.
Using the app, customers will be able to browse The Galeries’ retailer offering based on their musical genre of choice, or their current mood.
This input is then reflected through a re-active playlist that will only be audible to the app-user via audio spotlight technology that gives each user a totally private and personalised experience.
Modelled on the current trend for mood music, the app draws on an extensive playlist of tracks expertly curated by FBi Radio station’s general manager of music, Dan Zilber, that link each store with its musical equivalent.
“With music coming at us from a million different angles, it’s increasingly difficult to filter through the bulk and find the songs we’re most interested in at any one point in time. The Galeries have been really innovative by combining human curation with clever technology to deliver a playlist that compliments the user’s mood and utilises music to connect them emotionally to their experience at one of Sydney’s best retail spots,” Zilber said.
Shoppers will also have the chance to win The Ultimate Music Marathon. For every $100 or more spent in-centre, customers will go into the draw to win tickets to some of the hottest international acts performing in Sydney this July, including sold-out shows for London Grammar, The 1975, GROUPLOVE, Ben Howard and Asgeir.
The Galeries will also giveaway three-months of Spotify Premium to 100 lucky winners.
The ‘Spotted at The Galeries’ campaign draws on customer insights that show a loyal devotion to music culture, which is consistent with the centre’s unique proposition as a hub for all things fashion, art and music.
Never before have customers been able to literally let the music guide them. It is this progressive thinking and application of technology that ensures The Galeries’ never misses a beat.
In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]
Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]
In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]
Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]
Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]
In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]