IKEA Australia and The Monkeys have released its new summer retail campaign under the brand platform, ‘The Best Day is the Everyday’ to stimulate a visit to IKEA during the summer season.

IKEA Australia national marketing manager Kristin Bengtsson says: “This summer we’re visiting an Australian home where the ‘grandkids’ are playfully enjoying a game of hide and seek; celebrating the everyday happiness to be had at home.”

The Monkeys creative director Barb Humphries said: “Summer is a time for play, as well as for having afternoon naps. With IKEA, there’s plenty of room for both.”

Directed by Jonny & Will at Blinkink and Finch, the campaign is narrated by acclaimed Swedish actress Lena Endre. It will broadcast across TV and online and will be supported by IKEA owned channels.

Credits:

Client: IKEA

National Marketing Manager: Kristin Bengtsson

Country External Communications & Media Manager: Peter Moore

Marketing Communications Specialist: Joanna Roberts

Interior Design Leader: Melissa McInnes

Agency: The Monkeys

Co-founder and Group Chief Creative Officer: Scott Nowell

Creative Director: Barb Humphries

Copywriter: Renee Bryant

Art Director: Katyana O’Neill

Group Account Director: Humphrey Taylor

Senior Content Director: Rebecca Tearle

Senior Content Manager: Lauren Shelley

Senior Agency Producer: Penny Brown

Production Companies: Blink Ink & FINCH

Director: Jonny + Will

Executive Producer: Bart Yates & Corey Esse

Producer: Josh Smith & Claire Thompson

Edit House: The Editors

Snr Producer: Daniel Fry

Editor: Ryan Boucher

Post Company: FINCH Post

Head of VFX: Andy Timms

Post Producer: Hazel Gibson

Colourist: Trish Cahill

VFX Artists: Jonte Wendt & Baran Bayburt

Sound House: Song Zu

Sound Designer: Abby Sie

Music Composition: Ramesh Sathiah

Executive Producer: Katrina Aquilia

Music Licensing: Level Two

Track: Bubblegum, Confidence Man