IKEA Australia and The Monkeys have released its new summer retail campaign under the brand platform, ‘The Best Day is the Everyday’ to stimulate a visit to IKEA during the summer season.
IKEA Australia national marketing manager Kristin Bengtsson says: “This summer we’re visiting an Australian home where the ‘grandkids’ are playfully enjoying a game of hide and seek; celebrating the everyday happiness to be had at home.”
The Monkeys creative director Barb Humphries said: “Summer is a time for play, as well as for having afternoon naps. With IKEA, there’s plenty of room for both.”
https://www.youtube.com/watch?v=47bpOpa4xjs
Directed by Jonny & Will at Blinkink and Finch, the campaign is narrated by acclaimed Swedish actress Lena Endre. It will broadcast across TV and online and will be supported by IKEA owned channels.
Credits:
Client: IKEA
National Marketing Manager: Kristin Bengtsson
Country External Communications & Media Manager: Peter Moore
Marketing Communications Specialist: Joanna Roberts
Interior Design Leader: Melissa McInnes
Agency: The Monkeys
Co-founder and Group Chief Creative Officer: Scott Nowell
Creative Director: Barb Humphries
Copywriter: Renee Bryant
Art Director: Katyana O’Neill
Group Account Director: Humphrey Taylor
Senior Content Director: Rebecca Tearle
Senior Content Manager: Lauren Shelley
Senior Agency Producer: Penny Brown
Production Companies: Blink Ink & FINCH
Director: Jonny + Will
Executive Producer: Bart Yates & Corey Esse
Producer: Josh Smith & Claire Thompson
Edit House: The Editors
Snr Producer: Daniel Fry
Editor: Ryan Boucher
Post Company: FINCH Post
Head of VFX: Andy Timms
Post Producer: Hazel Gibson
Colourist: Trish Cahill
VFX Artists: Jonte Wendt & Baran Bayburt
Sound House: Song Zu
Sound Designer: Abby Sie
Music Composition: Ramesh Sathiah
Executive Producer: Katrina Aquilia
Music Licensing: Level Two
Track: Bubblegum, Confidence Man
