The Monkeys Proves Holden Colorado Won’t Be Outdone (By A Goat) In New Campaign

The Monkeys Proves Holden Colorado Won’t Be Outdone (By A Goat) In New Campaign
SHARE
THIS



Holden has unveiled its latest campaign to promote the hard-to-beat capabilities of the car brand’s Colorado range.

Created by The Monkeys, part of Accenture Interactive, the integrated campaign puts the Holden Colorado through its paces, proving the truck is not to be outdone.

Directed by Hamish Rothwell of Goodoil Films, the brand film features a man and his Colorado take on a mountain goat in an epic race to the top of a mountain.

In this battle of man versus beast, the driver and his vehicle challenge deep rivers, large boulders and steep-mountain climbs to outdo his goat nemesis.

The campaign will roll out across broadcast, out-of-home advertising, digital, radio, press, and on Holden-owned social channels.

The Monkeys’ chief creative officer for Melbourne, Ant Keogh, said the ad’s strength is that it’s simple but unexpected.

“It’s hugely entertaining while subtly showing off driving performance and ruggedness.”

Holden’s general manager of marketing and digital, Natalie Davey, said: “‘Not To Be Outdone’ is the perfect platform to showcase the capability of our Colorado range, and the campaign brings this to life in a bold and memorable way, which we know will break through the advertising clutter in a fresh and confident way.”

CREDITS

Client: GM Holden

General manager of marketing and digital: Natalie Davey

Brand communications manager: Josh Cunningham

Senior manager of product marketing: Andre Scott

Brand communications coordinator: Tom Richards

Creative: The Monkeys

Chief creative officer, Melbourne: Ant Keogh

Head of strategy: Mike Derepas

Head of production: Romanca Jasinski

Group content director: Lee Lowndes

Content director: Navin Arunasalam

Copywriter: Cody Naetzker

Art director: Zenon Predecki

Production: Goodoil Films

Director: Hamish Rothwell

Producer: Andrew McLean

Executive producer: Simon Thomas

Director of photography: Dariusz Wolski

Editor: Pete Sciberras, ARC

Post-production: Alt.VFX

Production design: John Allan

Sound: Paul Le Couteur, Nylon Studios

Music: Level Two Music

Artist: A Tribe called Red

Song: “Electric Pow Wow”

 

Please login with linkedin to comment

Goodoil Films holden Holden Colorado Not to be Outdone The Monkeys

Latest News

Tinkerbell Is Putting Vegemite On Pizza
  • Marketing

Tinkerbell Is Putting Vegemite On Pizza

Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game
  • Campaigns

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game

Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]

NITV Appoints Peter Noble To General Manager
  • Media

NITV Appoints Peter Noble To General Manager

National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR
  • Media

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

Sydney Headshots; Daniel Sommer Photography; Sydney Headshot Photographer; Daniel Sommer
  • Marketing

Cheetah Digital Announces Major CM Group Merger

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”
  • Campaigns

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

IPG Unveils “Remarkable” 15% Q3 Growth
  • Advertising
  • Media

IPG Unveils “Remarkable” 15% Q3 Growth

With COVID behind it and no gigantic meteors on the horizon, Interpublic predicting healthy growth into 2022.

by B&T Magazine

B&T Magazine
Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]