The Monkeys Proves Holden Colorado Won’t Be Outdone (By A Goat) In New Campaign

The Monkeys Proves Holden Colorado Won’t Be Outdone (By A Goat) In New Campaign

Holden has unveiled its latest campaign to promote the hard-to-beat capabilities of the car brand’s Colorado range.

Created by The Monkeys, part of Accenture Interactive, the integrated campaign puts the Holden Colorado through its paces, proving the truck is not to be outdone.

Directed by Hamish Rothwell of Goodoil Films, the brand film features a man and his Colorado take on a mountain goat in an epic race to the top of a mountain.

In this battle of man versus beast, the driver and his vehicle challenge deep rivers, large boulders and steep-mountain climbs to outdo his goat nemesis.

The campaign will roll out across broadcast, out-of-home advertising, digital, radio, press, and on Holden-owned social channels.

The Monkeys’ chief creative officer for Melbourne, Ant Keogh, said the ad’s strength is that it’s simple but unexpected.

“It’s hugely entertaining while subtly showing off driving performance and ruggedness.”

Holden’s general manager of marketing and digital, Natalie Davey, said: “‘Not To Be Outdone’ is the perfect platform to showcase the capability of our Colorado range, and the campaign brings this to life in a bold and memorable way, which we know will break through the advertising clutter in a fresh and confident way.”


Client: GM Holden

General manager of marketing and digital: Natalie Davey

Brand communications manager: Josh Cunningham

Senior manager of product marketing: Andre Scott

Brand communications coordinator: Tom Richards

Creative: The Monkeys

Chief creative officer, Melbourne: Ant Keogh

Head of strategy: Mike Derepas

Head of production: Romanca Jasinski

Group content director: Lee Lowndes

Content director: Navin Arunasalam

Copywriter: Cody Naetzker

Art director: Zenon Predecki

Production: Goodoil Films

Director: Hamish Rothwell

Producer: Andrew McLean

Executive producer: Simon Thomas

Director of photography: Dariusz Wolski

Editor: Pete Sciberras, ARC

Post-production: Alt.VFX

Production design: John Allan

Sound: Paul Le Couteur, Nylon Studios

Music: Level Two Music

Artist: A Tribe called Red

Song: “Electric Pow Wow”


Please login with linkedin to comment

Goodoil Films holden Holden Colorado Not to be Outdone The Monkeys

Latest News

opr Report: The Need To Rethink Content In A Post-Pandemic World
  • Media

opr Report: The Need To Rethink Content In A Post-Pandemic World

A new report shows the need for brands and organisations to rethink their approaches to marketing and communications content in a post-pandemic world. The new report, titled Future of Content and part of opr’s Futures series, takes an in-depth look at the changing way audiences find, consume, make and share content in Australia and around the […]

Are Media Appoints Jane Huxley As CEO, As Brendon Hill Departs
  • Media

Are Media Appoints Jane Huxley As CEO, As Brendon Hill Departs

Are Media has announced the appointment of a new chief executive officer to replace Brendon Hill. Jane Huxley is the new CEO and starts with Are Media on Monday 26 April. Huxley is a highly experienced executive with a background in digital and technology businesses. Most recently Huxley was the regional managing director for Spotify, […]

Expedia’s Brand Positioning Takes New Direction
  • Marketing

Expedia’s Brand Positioning Takes New Direction

Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]

Equity Mates Media Joins The Acast Creator Network
  • Media

Equity Mates Media Joins The Acast Creator Network

Equity Mates Media, the number one finance and investing network for young Australians, has joined the Acast Creator Network. Its five podcasts, which are some of Australia’s favourites, will now be hosted and distributed by the creator-first podcast company Acast. Equity Mates Media was created to give everyday people the inspiration, information and confidence to […]

Shot of a young woman gardening at home
  • Media

iStock Reveals Top Tips To Visualise Sustainability In ‘21

After an unprecedented year of challenges, iStock research has shown that Australians and New Zealanders are increasingly expecting businesses to communicate with greater empathy, both in terms of a brand’s language as well as its visuals. Celebrated globally on April 22, Earth Day presents a timely opportunity for businesses to put empathy into practice, iStock […]

Pinterest And Shopify Expand Partnership
  • Marketing

Pinterest And Shopify Expand Partnership

Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]