The Monkeys Proves Holden Colorado Won’t Be Outdone (By A Goat) In New Campaign

The Monkeys Proves Holden Colorado Won’t Be Outdone (By A Goat) In New Campaign

Holden has unveiled its latest campaign to promote the hard-to-beat capabilities of the car brand’s Colorado range.

Created by The Monkeys, part of Accenture Interactive, the integrated campaign puts the Holden Colorado through its paces, proving the truck is not to be outdone.

Directed by Hamish Rothwell of Goodoil Films, the brand film features a man and his Colorado take on a mountain goat in an epic race to the top of a mountain.

In this battle of man versus beast, the driver and his vehicle challenge deep rivers, large boulders and steep-mountain climbs to outdo his goat nemesis.

The campaign will roll out across broadcast, out-of-home advertising, digital, radio, press, and on Holden-owned social channels.

The Monkeys’ chief creative officer for Melbourne, Ant Keogh, said the ad’s strength is that it’s simple but unexpected.

“It’s hugely entertaining while subtly showing off driving performance and ruggedness.”

Holden’s general manager of marketing and digital, Natalie Davey, said: “‘Not To Be Outdone’ is the perfect platform to showcase the capability of our Colorado range, and the campaign brings this to life in a bold and memorable way, which we know will break through the advertising clutter in a fresh and confident way.”

CREDITS

Client: GM Holden

General manager of marketing and digital: Natalie Davey

Brand communications manager: Josh Cunningham

Senior manager of product marketing: Andre Scott

Brand communications coordinator: Tom Richards

Creative: The Monkeys

Chief creative officer, Melbourne: Ant Keogh

Head of strategy: Mike Derepas

Head of production: Romanca Jasinski

Group content director: Lee Lowndes

Content director: Navin Arunasalam

Copywriter: Cody Naetzker

Art director: Zenon Predecki

Production: Goodoil Films

Director: Hamish Rothwell

Producer: Andrew McLean

Executive producer: Simon Thomas

Director of photography: Dariusz Wolski

Editor: Pete Sciberras, ARC

Post-production: Alt.VFX

Production design: John Allan

Sound: Paul Le Couteur, Nylon Studios

Music: Level Two Music

Artist: A Tribe called Red

Song: “Electric Pow Wow”

 




Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]