The Monkeys Launch ‘No Need To Worry About Data’ Telstra Campaign

The Monkeys Launch ‘No Need To Worry About Data’ Telstra Campaign

Telstra has unveiled its latest campaign showing all Australians just what it’s like to be on the country’s fastest and most reliable mobile network.

Created by The Monkeys, the ‘I’m Not Worried About Data’ platform was born out of the insight that people who use pre-paid are often worrying about data: when it’s going to run out, whether it’s going to be fast and if it will work at all.

The campaign dramatises the feeling of knowing you have the best pre-paid data plan available; Telstra Pre-Paid Max customers aren’t worried about data, no matter what troubling situation they’re faced with.

In an increasingly competitive pre-paid category, the agency’s challenge was to address the tendency of pre-paid users to choose the network that offers the cheapest data.

The Monkeys co-founder and group chief creative officer, Scott Nowell said: “Who needs to worry about data when you have more pressing issues to deal with?”

Telstra senior marketing specialist, David Yung adds: “Promoting our key product feature Data Bank, this new campaign showcases the freedom of not having to worry about data with Telstra Pre-Paid Max on Australia’s best mobile network.”

Telstra’s ‘I’m Not Worried About Data’ will run across digital and social channels.


Client: Telstra

Marketing Principal: Tony Tsianakas

Senior Marketing Specialist: David Yung

Creative Agency: The Monkeys

Group CCO & Co-Founder: Scott Nowell

Creative Director: Jo Sellars

Senior Copywriter: Barnaby Packham

Art Director: Danny Pattison

Business Strategy Director: Hugh Munro

Business Director: Toby Hussey

Account Director: Samar Karim

Senior Account Manager: Jack Stone

Senior Integrated Producer: Sally Lankshear

Production Company: Scoundrel

Director: Tim Bullock

Executive Producer: Kate Gooden

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