Flying Monkey Campaign Proves No Car Crash For Insurer Bingle

Flying Monkey Campaign Proves No Car Crash For Insurer Bingle

Insurance companies are in the business of playing it safe, and their advertising typically reflects this. Bingle car insurance’s marketing team, however, decided to relaunch the car insurance brand with a brave campaign designed to stand out and grab attention. And the calculated risk has paid off big, with back-to-back weeks of record sales and a 100% increase in new business.

The commercials, created by The Monkeys, demonstrate how Bingle is “as simple as it sounds.” In one spot, a chimpanzee is bound, blindfolded and unceremoniously dropped from an airplane, then must fill out a quote before the parachute is released. She does finish the quote, drifting safely to the ground and driving off in a Mini. It’s also worth noting, no chimps were harmed in the making of the commercial, as Joni the chimp was created with 100% computer graphics by renowned animation company The Mill in New York.

Another spot features a musician who plays jazz flute to get his pet crab to dance while tapping on a tablet and filling out a quote with Bingle, with the two driving off together into the sunset. While these scenarios aren’t the typical stuff of insurance commercials, they’ve worked.

James Fitzpatrick head of Bingle Insurance said of the spots:“In addition to new business sales doubling and back-to-back record weeks, compared to the same time last year, we’ve also seen a 17% uplift in unique visits to the website since the campaign launched and a rise in spontaneous brand awareness.”

The Monkeys CCO and co-founder Justin Drape said: “The team at Bingle challenged us to create work that would set them apart, get noticed and get results. It’s a credit to them that they stuck with their game plan. Brave clients are rare.”

In addition to the television spots, Bingle’s fully integrated launch campaign includes radio, digital, activations, press and out-of-home, all demonstrating the simplicity of getting a quote and saving money with Bingle.

 




Please login with linkedin to comment

Anytime Vision landor sydney Mia Freedman

Latest News

New Business Wins For We Scout
  • Marketing

New Business Wins For We Scout

Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Oceania map with connection networks.
  • Media

Zenith Wins Superloop’s Media

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]