Former editor, Effie Zahos (left in photo), and deputy editor, Maria Bekiaris (right), of personal finance magazine, Money, have joined financial comparison site, Canstar.com.au.
Zahos takes on a newly created role as Canstar.com.au’s editor-at-large with plans to leverage the brand’s digital platform and reach in pursuit of improving Australians’ understanding of their own personal finances.
Bekiaris will lead a series of new editorial projects and campaigns designed to introduce Canstar.com.au to new audiences in another newly created role as editorial campaigns manager.
The two join editor-in-Chief, Nina Tovey and her team of specialist finance journalists to unpack finance in a way that resonates with readers and helps them take control of their money.
Canstar.com.au’s group executive for digital, marketing and editorial, Sara Tweedly, said, “We know that people are thirsty to read, watch and hear more about personal finance. With a record one million Australians visiting our comparison site in July, we feel it’s the right time to be welcoming editorial powerhouses, Effie and Maria to the Canstar team.”
Zahos commented, “Its reputation among consumers and in the finance industry as one of Australia’s most trusted research houses and the country’s biggest financial comparison sites is why as editors of Money magazine, we worked with Canstar exclusively for almost 20 years on some of the magazine’s most important banking awards.
“Canstar has become the place consumers go online to compare all things finance. Maria and I feel Canstar is the perfect match for us; we want to be part of a team like this that works hard to provide free access to impeccable research, trusted content and tools that can help Aussies engage with their finances, compare their options and confidently make financial decisions for them and their family.”
Zahos will continue her broader role as a financial commentator and as a director of Ecstra Foundation, a not-for-profit organisation committed to building the financial capability of all Australians. Her focus is always on empowering Australians when making decisions about their money.
“I’m very excited to be able to leverage a platform like Canstar to continue educating consumers. When you consider that in a given month more than one million Aussies are likely to visit Canstar.com.au to search for information or insights about their finances it’s a great opportunity to help change people’s financial future.”