The Masked Singer is back doing the numbers 10 management were hoping for and putting its rivals on notice.
The oddball talent show pulled 729,000 viewers last night according to OzTAM metro numbers, but rose to an impressive 938,000 for the reveal (which turned out to be Lucy Durack of stage show Wicked fame).
All this wasn’t great news for The Block, which had to settle for 744,000.
But it was worse news for the second outing of Plate Of Origin. It struggled to a measly 510,000 and would have alarm bells starting to ring over at Seven HQ.
Nine won the night with 27.1 per cent of all of last night’s eyeballs (all channels). Seven did a neat 25 per cent, 10 pulled 21.7 per cent, the ABC had 17.7 per cent and SBS managed 8.7 per cent.
In the battle of the news bulletins, Seven’s 6pm outing pulled 1.206 million, Nine did 1.034 million, the ABC’s 7pm news enjoyed 791,000 and 10 News First had 343,000.
ACA did 781,000 for Nine, 7.30 did 655,000 for the ABC and 10’s The Project mustered 536,000.
Over at Seven, The Chase had 649,000 and Home And Away pulled 617,000.
Nine’s Hot Seat had 535,000.
Other standouts for the ABC were Australian Story (656,000), Four Corners (478,000) and Media Watch (471,000).
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]