The Masked Singer is back doing the numbers 10 management were hoping for and putting its rivals on notice.
The oddball talent show pulled 729,000 viewers last night according to OzTAM metro numbers, but rose to an impressive 938,000 for the reveal (which turned out to be Lucy Durack of stage show Wicked fame).
All this wasn’t great news for The Block, which had to settle for 744,000.
But it was worse news for the second outing of Plate Of Origin. It struggled to a measly 510,000 and would have alarm bells starting to ring over at Seven HQ.
Nine won the night with 27.1 per cent of all of last night’s eyeballs (all channels). Seven did a neat 25 per cent, 10 pulled 21.7 per cent, the ABC had 17.7 per cent and SBS managed 8.7 per cent.
In the battle of the news bulletins, Seven’s 6pm outing pulled 1.206 million, Nine did 1.034 million, the ABC’s 7pm news enjoyed 791,000 and 10 News First had 343,000.
ACA did 781,000 for Nine, 7.30 did 655,000 for the ABC and 10’s The Project mustered 536,000.
Over at Seven, The Chase had 649,000 and Home And Away pulled 617,000.
Nine’s Hot Seat had 535,000.
Other standouts for the ABC were Australian Story (656,000), Four Corners (478,000) and Media Watch (471,000).
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]