Monday TV Wrap: Seven’s Big Brother Bet Pays Off With Strong Debut

Monday TV Wrap: Seven’s Big Brother Bet Pays Off With Strong Debut
SHARE
THIS



Seven’s highly anticipated Big Brother AU reboot debuted to solid numbers on Monday night, with 866,000 metro viewers tuning in, according to OzTAM.

Seven broke the show into three segments, with 853,000 viewers tuning in to the arrival, and 930,000 watched the eviction.

Angus Ross, Network Programming Director at Seven said: “We’re thrilled with last night’s launch of Big Brother. Big Brother, and our whole content led growth strategy, is about attracting those 25-54s which are key for our partners. Last night, that’s exactly what Big Brother did, as the #1 show for 25-54s as well as being the #1 non-news show for all viewers.

“On top of that, it was also the #1 show in the younger demographic of P16-39 as well as other key advertising demos. It was also the most-watched live entertainment program on BVOD ever. Big Brother is just getting started and we look forward to continuing to engage viewers as the show progresses.”

Its success earned Seven a primary channel share win with 20.9  per cent audience share. Nine followed with 19.5 per cent, 10 did 15.2 per cent, while ABC and SBS did 12.4 per cent and 4.8 per cent respectively. 

Over at the other FTAs, Nine’s The Voice did 849,000, 10’s MasterChef did 854,000 and ABC’s Back Roads did 655,000.

Here’s how the rest of the night went.

Nine

News did 1.09m, ACA did 818,000 and Hot Seat did 585, 000.

Seven

News did 1.20m, The Chase did 714,000 and Home and Away did 669,000.

10

Have You Been Paying Attention did 769,000 and The Project did 620,000.

ABC

News did 761,000, 7.30 did 576,000, and Media Watch did 464,000.

All channels share

Seven won the night across all channels with 28.6, Nine did 26.7 per cent, 10 did 21.1 per cent, ABC did 16.0 per cent, and SBS did 7.6 per cent.

Demographic breakdown (all channels) 

People 25-54

  1. Seven – 29.6 per cent
  2. 10 – 28.0 per cent
  3. Nine – 25.8 per cent

People 16-39

  1. 10 – 31.32per cent
  2. Seven – 30.7 per cent
  3. Nine –  23.0 per cent

 

 

Please login with linkedin to comment

Big Brother oztam metro Seven TV wrap

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Heckler Appoints Charu Menon To Partner
  • Advertising
  • Media

Heckler Appoints Charu Menon To Partner

Heckler has announced the promotion of Charu Menon to Partner, Singapore, making her the first female member of the Board.

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]