Seven’s highly anticipated Big Brother AU reboot debuted to solid numbers on Monday night, with 866,000 metro viewers tuning in, according to OzTAM.
Seven broke the show into three segments, with 853,000 viewers tuning in to the arrival, and 930,000 watched the eviction.
Angus Ross, Network Programming Director at Seven said: “We’re thrilled with last night’s launch of Big Brother. Big Brother, and our whole content led growth strategy, is about attracting those 25-54s which are key for our partners. Last night, that’s exactly what Big Brother did, as the #1 show for 25-54s as well as being the #1 non-news show for all viewers.
“On top of that, it was also the #1 show in the younger demographic of P16-39 as well as other key advertising demos. It was also the most-watched live entertainment program on BVOD ever. Big Brother is just getting started and we look forward to continuing to engage viewers as the show progresses.”
Its success earned Seven a primary channel share win with 20.9 per cent audience share. Nine followed with 19.5 per cent, 10 did 15.2 per cent, while ABC and SBS did 12.4 per cent and 4.8 per cent respectively.
Over at the other FTAs, Nine’s The Voice did 849,000, 10’s MasterChef did 854,000 and ABC’s Back Roads did 655,000.
Here’s how the rest of the night went.
Nine
News did 1.09m, ACA did 818,000 and Hot Seat did 585, 000.
Seven
News did 1.20m, The Chase did 714,000 and Home and Away did 669,000.
10
Have You Been Paying Attention did 769,000 and The Project did 620,000.
ABC
News did 761,000, 7.30 did 576,000, and Media Watch did 464,000.
All channels share
Seven won the night across all channels with 28.6, Nine did 26.7 per cent, 10 did 21.1 per cent, ABC did 16.0 per cent, and SBS did 7.6 per cent.
Demographic breakdown (all channels)
People 25-54
- Seven – 29.6 per cent
- 10 – 28.0 per cent
- Nine – 25.8 per cent
People 16-39
- 10 – 31.32per cent
- Seven – 30.7 per cent
- Nine – 23.0 per cent
