What a bonkers night of TV it was was last night.
MAFS did 1.36 million according to overnight OzTAM metro numbers and was easily the most watched show of the night. So, admittedly, no surprises there.
We’re not sure what was in A Current Affair’s tea after it posted a very impressive 927,000 and even beat MKR, that could muster just 761,000.
Seven’s 6pm news went over the million-mark, racking-up 1.08 million viewers. Even Nine’s version came close, falling just shy with 999,000.
Still, it wasn’t all rainbows and sunshine for Nine, with Bad Mothers falling under 500,000. It posted 495,000.
Meanwhile, in the cereal wars, Sunrise (266,000) gave Today (163,000) a tasty tickle (although it must be said, it was a public holiday in Adelaide and Canberra and that would’ve affected numbers.)
Over at 10, Dancing With The Stars bubbled along under 500,000, but rose to 526,000 to watch the former Mrs Stefanovic, Cassandra Thorburn, get the boot, or, in this instance, the pointe.
Meanwhile, in better news for 10, The Project had one of its best nights for a while, posting 469,000.
For the ABC, its night of news and current affairs were all strongish. Its 7pm news pulled 729,000, 7.30 had 620,000, Four Corners did 605,000, Media Watch had 585,000, Australian Story did 526,000 and Q&A had 393,000.
SBS’ best was The Kennedys with 185,000.
So, after all that, who won? Nine took the honours with 33.3 per cent. Seven was second and 27.5 per cent, the ABC snared third and 17.4 per cent, 10 was fourth with 15.6 per cent and SBS took home 6.2 per cent.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]