Monash University has launched a content publishing platform that allows students and industry professionals to build their own documentaries based on issues they find interesting.
To view the platform, go to: http://adifferentlens.monash.edu/
Purpose-built by Y&R Melbourne, the proprietary technology builds bespoke documentaries in real time. Launching with seven broad themes, there are hundreds of hours of footage, cutaways and music tracks, with millions of possible outcomes.
The platform is an extension of the successful ‘A Different Lens’ documentary series that continues to explore the world’s most topical issues through the eyes of Monash’s academic experts.
Fabian Marrone, CMO Monash University, said: “The Build Your Own Documentary platform for A Different Lens allows users to generate highly targeted, highly relevant, in-depth content for an audience of one, instantly. We’re excited to give current and potential students, and interested members of the community, the ability to engage with the issues most important to them.”
James Wills, creative director Y&R Melbourne, said: “After interviewing Monash academics for the A Different Lens documentary series, we quickly realised we were leaving heaps of inspiring and intelligent insights on the cutting room floor. We didn’t want them to go to waste, so the Build Your Own Documentary platform was born. This gives people the chance to sit in the director’s chair and dictate what they want to see.”
After watching their unique edit, each user will be served a tailored list of courses relevant to their selections to help them discover the range of degrees on offer at Monash.
Client: Monash University
Chief Marketing Officer: Fabian Marrone
Director, Demand Generation and Audience Marketing: Caroline Knowles
Demand Generation and Audience Marketing: Jane Mahuru
Agency: Y&R Melbourne
Chief Creative Officer: Paul Nagy
Executive Creative Director: Jake Barrow
Creative Director: James Wills
Technical Lead: Michael Zaporozhets
Digital Producer: Gabriel Montalban
Developer: Shashwat Amin
Developer: Rhys Burnie
Interactive Designer: Leigh Maslij
Interactive Designer: Nick Roche
UX Designer: Guy Tuckwell
Executive Producer: Sheridan Wadelton
Producer: Emma King
Production Assistant: Annie Thiele
Editor: Alek Janev
Group Account Director: Matthew Hunt
Account Director: Louise Brugman
Account Executive: Thomas Wilson
Designers: Lewis Brown, Simon Gray
Music: DG Music