ModelCo Targets The ‘Insta-Models’ In New Campaign

ModelCo Targets The ‘Insta-Models’ In New Campaign
SHARE
THIS



Australian beauty brand ModelCo has embraced the international trend of brands engaging models with serious social media clout by photographing three of Australia’s social media savvy models.

In a major coup for the brand, ModelCo brought together models turned social media stars Natalie Roser, Elyse Knowles and Elouise Morris, photographed together in their bikinis on Bondi Beach to launch ModelCo’s One Hour Tan product.

ModelCo CEO and founder Shelley Barrett has taken notice said: “After owning and running a successful modelling agency for 10 years prior to starting ModelCo, I can see the way that social media has allowed models to become more than just hangers for clothing or faces for makeup: it’s allowed them to showcase their personalities and advance their careers. No longer are models just pretty faces, but celebrities in their own right, influencing thousands of people on Instagram alone.

instagram swim

“I feel it’s all about the elusive ‘cool girl’ appeal. When people want guidance about which brand to use, people turn to models, celebrities and now Instagram Influencers and begin liking what they are liking. And that is exactly why I want ModelCo product on these girls.”

The models were photographed by the talented Australian photographer Josie Clough of website “It’s Now Cool” who also boasts an impressive Instagram following.

The combined social media followings of Natalie, Elyse, Elouise, Josie and ModelCo amasses over 1 million, allowing ModelCo the potential to connect with their target demographic audience and leverage the extraordinary social media power of these influencers.

Please login with linkedin to comment

Branded Entertainment Malcolm Turnbul sign-in barrier

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.