ModelCo Targets The ‘Insta-Models’ In New Campaign

ModelCo Targets The ‘Insta-Models’ In New Campaign
SHARE
THIS



Australian beauty brand ModelCo has embraced the international trend of brands engaging models with serious social media clout by photographing three of Australia’s social media savvy models.

In a major coup for the brand, ModelCo brought together models turned social media stars Natalie Roser, Elyse Knowles and Elouise Morris, photographed together in their bikinis on Bondi Beach to launch ModelCo’s One Hour Tan product.

ModelCo CEO and founder Shelley Barrett has taken notice said: “After owning and running a successful modelling agency for 10 years prior to starting ModelCo, I can see the way that social media has allowed models to become more than just hangers for clothing or faces for makeup: it’s allowed them to showcase their personalities and advance their careers. No longer are models just pretty faces, but celebrities in their own right, influencing thousands of people on Instagram alone.

instagram swim

“I feel it’s all about the elusive ‘cool girl’ appeal. When people want guidance about which brand to use, people turn to models, celebrities and now Instagram Influencers and begin liking what they are liking. And that is exactly why I want ModelCo product on these girls.”

The models were photographed by the talented Australian photographer Josie Clough of website “It’s Now Cool” who also boasts an impressive Instagram following.

The combined social media followings of Natalie, Elyse, Elouise, Josie and ModelCo amasses over 1 million, allowing ModelCo the potential to connect with their target demographic audience and leverage the extraordinary social media power of these influencers.

Please login with linkedin to comment

Branded Entertainment Malcolm Turnbul sign-in barrier

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]