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Reading: Model, MMA Fighter And Plus-Sized Babe Grace Three Separate Sports Illustrated Swimsuit Covers
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B&T > Marketing > Model, MMA Fighter And Plus-Sized Babe Grace Three Separate Sports Illustrated Swimsuit Covers
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Model, MMA Fighter And Plus-Sized Babe Grace Three Separate Sports Illustrated Swimsuit Covers

Staff Writers
Published on: 15th February 2016 at 11:13 AM
Staff Writers
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Ashley Graham
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Sports Illustrated, long renowned for using skinny supermodels on its cover, has given its 2016 Swimsuit Issue a new look and feel, with three separate covergirls.

Plus-sized model Ashley Graham, MMA champ Ronda Rousey and model Hailey Clouson each nabbed a cover of the annual bikini special, because as assistant managing editor MJ Day said, beauty isn’t just one type of woman.

“All three women are beautiful, sexy, and strong. Beauty is not cookie cutter,” Day said.

“Beauty is not ‘one size fits all.’ Beauty is all around us and that became especially obvious to me while shooting and editing this year’s issue.”

55049bab9176fea0385fbdc7f6832f70
Ronda Rousey

Last month, Rousey was unveiled as one of the cover stars when she showed off a painted-on swimsuit post photoshoot.

“It’s a real honour being part of such a historic issue that really pays homage to different body types of women and not promoting just one cookie cutter image for every woman, but showing that the healthiest version of every body type is the sexiest version out there,” Rousey said after the covers were unveiled in New York on Saturday.

“And I couldn’t be happier … I think I was just as honoured to get it as to be there in person to watch Ashley’s reaction.”

Ashley Graham
Ashley Graham

Graham, a size-16 lingerie model, is only the second plus-sized babe to appear in the mag’s swimsuit special, but the first to appear on the cover.

After the announcement, she burst into tears and said, “I’m shaking. I’m so honoured.”

And third model Clouson, 20, is no stranger to the Sports Illustrated cover, modelling in the mag twice already, and being in the industry since she was 14.

“Hailey is the cool girl who doesn’t even know how cool she really is,” Day added.

Hailey Clouson
Hailey Clouson

“She’s not only every man’s dream but also every woman’s ‘girl crush.’ She’s goofy. She’s smart. And she’s completely humble. What’s crazy is you don’t even feel like she knows that when you’re around her.”

Previous SI cover stars include Kate Upton, Irina Shayk, Chrissie Tiegen, Nina Agdal and Lily Aldridge.

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TAGGED: Advertising Standards Bureau, country style, dark humour, karen spear
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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