The Newspaper Works CEO, Mark Hollands, claims if he was launching a news company now he would drive it through a mobile interface instead of desktop.
In an interview with B&T he said, “There’s this enormous disruptive influence caused by mobile, that’s hovering its way through society, at this point in time and changing habits. Few people are bothering with news across desktops if they’re going to phones.
“There are probably going to be consequences or other things that get changes as result of that so here’s a bit of pet theory, I actually wonder what the future of journalism is on the desktop?
“If I was getting into this game now, I’d be mobile. I don’t even want a website particularly. I might have to do simply because I’m bound to. But honestly I wouldn’t drive my business through a desktop interface, I would drive it through a mobile interface.”
However, Hollands insists that rather than mobile being a threat to journalism and newspapers he sees the multi-platform offering as a huge opportunity, adding that each of the product lines, print, desktop and mobile, have to effectively fight for their existence.
As a consequence, he said some will run print better than others, some will run desktop better than others, and some will run mobile better than others.
“I don’t see anything threatening,” he added. “I see opportunity. Mobile is massive, just massive. But the future desktop, the future of print, the future of radio, this is, we’re all going to find our place. There’s nothing to say that one place is no better, no worse than other. A lot of CEOs say, ‘oh there’s never been a more exciting time,” and everyone goes, ‘yeah’ you would say that,’ but it’s true.”
The Newspaper Works, which champions the views of all the major Australian newspaper publishers is holding its annual The Future Forum at Sydney’s Hilton Hotel on September 10 and 11.
The theme for this year is ‘Influencing a Connected World’ and keynote speakers Sir Martin Sorrell, founder and chief executive of WPP, and Raju Narisetti, the senior vice president, strategy for News Corp (US), will be joined by a whole host of movers and shakers in the industry, including Huffington Post vice president, brand strategy and sales and head of branded content Lauri Baker, Google’s director, strategic partnerships and partner business solutions Jason Washing.
The Newspaper of the Year Awards will be held on September 11, at the conclusion of the forum.
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]