Enterprise mobility specialist, Mobile Mentor, has announced the signing of a strategic partnership with iProximity, a provider of beacon solutions for proximity marketing and information services.

The partnership enables Mobile Mentor to integrate iProximity’s products and services into Mobile Mentor’s enterprise mobility solutions across the Australia and New Zealand markets.

During the last 12 months, beacons have rapidly grabbed the attention of retailers, airports, transport operators, manufacturers and the events sector. By giving marketers the ability to push personalised and relevant content to their customers based on their location, the iProximity solution facilitates rich engagement with consumers based on their location and additional variables such as time of day and consumer profile.

The iProximity platform works with the latest technology including iBeacons, NFC Tags and TapBoards to deliver contextual marketing or information services based on the consumer’s current activity.

Beacon technology also presents huge potential for enterprises which want to improve health and safety practices, speed up business workflows, improve asset tracking and providing directions in locations like hospitals.

Mobile Mentor will support clients with beacon projects by providing the solution design, app development, integration with the iProximity management platform and leveraging its business intelligence engine to provide reporting and operational dashboards.

“We believe beacon technology will provide really useful context to the mobile experience and when you combine context with content, the user experience gets much richer,” said Denis O’Shea, CEO, Mobile Mentor. “We look forward to the positive impact which iProximity’s beacon solutions will have on our client’s mobility projects.”

Specifically, iProximity beacon solutions significantly enhance mobile strategies by:

• Enabling new customers to discover your business through proximity marketing.
• Maximising engagement with customers when they are within a proximity enabled zone
• Delivering a richer contextual mobile experience layered with known customer data