B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • WPP
  • AI
  • NRL
  • Thinkerbell
  • EssenceMediaCom
  • State of Origin
  • Spotlight on Sponsors
  • imaa
  • Channel 10
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Mobile Mentor Partners With iProximity
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Mobile Mentor Partners With iProximity
MarketingMedia

Mobile Mentor Partners With iProximity

David Bass
Published on: 28th November 2014 at 11:12 AM
David Bass
Share
2 Min Read
SHARE

Enterprise mobility specialist, Mobile Mentor, has announced the signing of a strategic partnership with iProximity, a provider of beacon solutions for proximity marketing and information services.

The partnership enables Mobile Mentor to integrate iProximity’s products and services into Mobile Mentor’s enterprise mobility solutions across the Australia and New Zealand markets.

During the last 12 months, beacons have rapidly grabbed the attention of retailers, airports, transport operators, manufacturers and the events sector. By giving marketers the ability to push personalised and relevant content to their customers based on their location, the iProximity solution facilitates rich engagement with consumers based on their location and additional variables such as time of day and consumer profile.

The iProximity platform works with the latest technology including iBeacons, NFC Tags and TapBoards to deliver contextual marketing or information services based on the consumer’s current activity.

Beacon technology also presents huge potential for enterprises which want to improve health and safety practices, speed up business workflows, improve asset tracking and providing directions in locations like hospitals.

Mobile Mentor will support clients with beacon projects by providing the solution design, app development, integration with the iProximity management platform and leveraging its business intelligence engine to provide reporting and operational dashboards.

“We believe beacon technology will provide really useful context to the mobile experience and when you combine context with content, the user experience gets much richer,” said Denis O’Shea, CEO, Mobile Mentor. “We look forward to the positive impact which iProximity’s beacon solutions will have on our client’s mobility projects.”

Specifically, iProximity beacon solutions significantly enhance mobile strategies by:

  • Enabling new customers to discover your business through proximity marketing.
  • Maximising engagement with customers when they are within a proximity enabled zone
  • Delivering a richer contextual mobile experience layered with known customer data

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Tiger Pistol, Trees are hugging back
Share

Latest News

B&T’s Cannes Diary: Saturday & Sunday
17/06/2025
Les Timar Exits Clemenger Group After 27 Years
17/06/2025
TV Ratings (16/06/2025): Food-Themed Superhero’s Take Top Spot In Entertainment Programs
17/06/2025
Kirsty Muddle & Chris Howatson Return To Lead 2025 IPA Business & Agency Leadership
17/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?