Mobile marketing and payments company Mobile Embrace Limited has announced that it has significantly strengthened its FY2016 revenue base with a new 12-month, $2.1 million lead generation contract secured by the company’s wholly owned subsidiary, The Performance Factory, with one of Australia’s leading and most well recognised Vocational Education and Training (VET) providers.
The new contract was secured based on The Performance Factory’s ability to deliver a unique and highly targeted lead generation campaign to the client through the business’ proprietary lead generation network offering. As more advertisers look at customer acquisition strategies that deliver measurable returns on investment, this new contract is evidence that advertisers will procure products and services that can deliver outcomes in the increasingly fluid online and mobile marketing and promotional environment.
The client, Australia’s leading VET provider, is using The Performance Factory’s lead registration network as a means to identify and pay for only qualified leads which will then enrol into the clients’ VET courses across Australia.
The Performance Factory continues to perform very well as part of MBE, with the business experiencing solid organic revenue growth and profitability, and importantly, an increasing pipeline of new tendering opportunities. The business exceeded budgeted revenue by $2 million in FY2015 and is on track to again strengthen its operating and financial performance in FY2016.
Commenting on the new contract and The Performance Factory’s continuing growth, Mobile Embrace’s chief executive officer, Chris Thorpe, said: “This is as very pleasing and significant contract for Mobile Embrace and is it is a clear indication that we are now starting to achieve real scale in our operating businesses. Clients recognise that we have the capabilities and service offerings to deliver meaningful ROI from targeted digital marketing campaigns.
“While this campaign will be largely driven by mobile performance marketing initiatives, this is a growing and accepted lead generation tactic and it encompasses all the targeting benefits of mobile marketing without any impact from ad-blocking. The Performance Factory is experiencing growing inquiry from advertisers looking to undertake similar campaigns and partner with marketing partners that are at the forefront of customer acquisition techniques and understand the ever-evolving online marketing environment.
“The Performance Factory has been an excellent acquisition for Mobile Embrace and it has outperformed in both revenue and profit terms. Its organic growth prospects are compelling, and it is benefiting from MBE’s larger scale and service offering.
“Whilst we are in the early stages of FY2016, all our lines of businesses have experienced a strong start to the year. We are confident that the cross-selling and individual opportunities we are witnessing from our Reach, Engage, Transact, and Embrace offering positions us well for the year ahead. We have a number of new developments pending, and we look forward to updating shareholders in the near term on these wins.”
Please login with linkedin to commenta2 Milk
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]