B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • NRL
  • Anthony Albanese
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Mobile Embrace Strengthens FY2016 Revenue Base
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Mobile Embrace Strengthens FY2016 Revenue Base
Media

Mobile Embrace Strengthens FY2016 Revenue Base

Alison Banney 1
Published on: 19th August 2015 at 11:10 AM
Alison Banney 1
Share
4 Min Read
SHARE

Mobile marketing and payments company Mobile Embrace Limited has announced that it has significantly strengthened its FY2016 revenue base with a new 12-month, $2.1 million lead generation contract secured by the company’s wholly owned subsidiary, The Performance Factory, with one of Australia’s leading and most well recognised Vocational Education and Training (VET) providers.

The new contract was secured based on The Performance Factory’s ability to deliver a unique and highly targeted lead generation campaign to the client through the business’ proprietary lead generation network offering. As more advertisers look at customer acquisition strategies that deliver measurable returns on investment, this new contract is evidence that advertisers will procure products and services that can deliver outcomes in the increasingly fluid online and mobile marketing and promotional environment.

The client, Australia’s leading VET provider, is using The Performance Factory’s lead registration network as a means to identify and pay for only qualified leads which will then enrol into the clients’ VET courses across Australia.

The Performance Factory continues to perform very well as part of MBE, with the business experiencing solid organic revenue growth and profitability, and importantly, an increasing pipeline of new tendering opportunities. The business exceeded budgeted revenue by $2 million in FY2015 and is on track to again strengthen its operating and financial performance in FY2016.

Commenting on the new contract and The Performance Factory’s continuing growth, Mobile Embrace’s chief executive officer, Chris Thorpe, said: “This is as very pleasing and significant contract for Mobile Embrace and is it is a clear indication that we are now starting to achieve real scale in our operating businesses. Clients recognise that we have the capabilities and service offerings to deliver meaningful ROI from targeted digital marketing campaigns.

“While this campaign will be largely driven by mobile performance marketing initiatives, this is a growing and accepted lead generation tactic and it encompasses all the targeting benefits of mobile marketing without any impact from ad-blocking. The Performance Factory is experiencing growing inquiry from advertisers looking to undertake similar campaigns and partner with marketing partners that are at the forefront of customer acquisition techniques and understand the ever-evolving online marketing environment.

“The Performance Factory has been an excellent acquisition for Mobile Embrace and it has outperformed in both revenue and profit terms. Its organic growth prospects are compelling, and it is benefiting from MBE’s larger scale and service offering.

“Whilst we are in the early stages of FY2016, all our lines of businesses have experienced a strong start to the year. We are confident that the cross-selling and individual opportunities we are witnessing from our Reach, Engage, Transact, and Embrace offering positions us well for the year ahead. We have a number of new developments pending, and we look forward to updating shareholders in the near term on these wins.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: a2 Milk
Share
By Alison Banney 1
I am a Public Relations Senior Account Executive at The Ideas Suite, a boutique communications consultancy in Sydney’s Edgecliff with an array of clients spanning across the travel, consumer, tech, corporate and B2B space. I assist our agency’s Senior Account Managers with their accounts, as well as managing and being the main point of contact for my own clients. As the agency’s Senior Account Executive, my list of responsibilities includes, but is not limited to; Media monitoring for all clients Drafting media releases for travel, consumer, corporate and B2B clients as well as client by-lined articles for major national publications and online outlets Research for existing clients and assisting the Agency Principal with new business research and proposals Liaising with journalists, editors, bloggers and producers on a daily basis to ensure our clients are consistently in the media Assisting with strategy and content plans for the agency’s new and existing clients Before my role at The Ideas Suite, I completed a Bachelor of Communications majoring in Journalism and Public Relations as well as an abundance of industry internships in both public relations and journalism roles.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?