Mobile Embrace’s 4th Screen Advertising is bolstering its position in Australia’s mobile marketplace as it today announces expansion into Brisbane.
The strategic move will see it take advantage of the sunshine state’s emerging hub of internet brands, as 4th Screen Advertising looks to drive reach and engagement with mobile audiences in premium environments. 4th Screen Advertising is Mobile Embrace’s mobile advertising sales and solutions business.
With offices in Sydney, Melbourne and Auckland, Mobile Embrace’s 4th Screen Advertising’s new office will enable it to directly service its growing number of Brisbane-based clients, including well-known brands such as Tattslotto, Suncorp and Flight Centre, plus emerging digital businesses eager to stay at the forefront of communication technology. Located in the heart of the CBD at 140 Creek St, Mobile Embrace’s 4th Screen Advertising is taking up residence in Brisbane’s Gravity workspace – home to an array of digital brands, innovative businesses and entrepreneurs.
Peter Birch, managing director at Mobile Embrace’s 4th Screen Advertising, said, “Our expansion into Brisbane represents another major milestone for us. We have an increasing number of Brisbane-based clients we wish to service with an on-the-ground presence. Brisbane is a new tech hot-spot with a vibrant start-up scene, so as we are a digital business, it is highly attractive for us to have visibility within this space.”
To front the Brisbane office, Mobile Embrace’s 4th Screen Advertising has appointed two mobile specialists, Tegan Luker, as senior campaigns analyst, and Nicole Petrak, as account manager. Together, Tegan and Nicole will drive local ad sales and operations by utilising Mobile Embrace’s combination of industry-leading mobile assets – including its premium publisher network consisting of 14,000-plus local and global publishers, combined with 4th Screen Advertising’s capabilities in developing compelling, rich media mobile campaigns.
“We offer brands targeted audiences in premium environments, and underpin this with highly engaging rich media formats,” said Birch. “Our campaigns are known for generating powerful levels of user engagement, with average user dwell times lasting more than a minute, rather than seconds. We are constantly developing new ways for brands to interact organically with mobile users, so that users have an immersive mobile ad experience, while brands have cut-through with target audiences.
“One of our latest innovations is our mobile targeting solution PAT (Premium Audience Targeting). We’ve been running PAT-powered campaigns for several months now, and results have been impressive. PAT enables brands and advertisers to target mobile users in contextually relevant, premium mobile environments with precision, as well as create custom mobile audiences. PAT does this by collecting and overlaying trusted first, third, and zero party data into audience segments, creating a complete view of a user’s likelihood of engaging with an ad – such as an automotive, travel, or luxury lifestyle ad. It also reduces impression wastage. PAT is just one example of a mobile asset that sets us apart, and we are excited to roll it out with even more brands in Brisbane.”
The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]
Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]