Mnet Mobile Wins Mobile Marketing Association Best In Show

Mnet Mobile Wins Mobile Marketing Association Best In Show
SHARE
THIS



The Mobile Marketing Association has awarded Mnet Mobile Australia the “Best in Show” Award for Asia Pacific.

The announcement was made at the association’s annual APAC event in Singapore on Friday night.

Mnet won the top award after final judging across 87 shortlisted entries in 15 categories of mobile marketing. Mnet’s work for Kia, the ‘Game On’ app, was a big winner in three of the categories.

‘Game On’ won Gold in the Cross Media category, Silver for Brand Awareness and Silver for Best App.

The MMA said the finalists and award winners represented the pillars of innovation, creativity and success: “Highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel.”

Mnet’s Kia ‘Game On’ app was a world first and stormed the Australia market on its release in January for this year’s Australian Open Tennis Tournament, also attracting unprecedented overseas attention. ‘Game On’ enabled people to attempt a return of serve using their mobile phones in front of their TV against the world’s fastest-serving professional tennis player, Sam Groth, whose serve has been clocked at 263 kph.

The App achieved almost 200,000 downloads in two weeks, was played in 111 countries and had user engagement of well over 15 minutes, garnering significant social media and PR coverage and contributing to a bumper sales month for Kia. The television channel that broadcasted the campaign commented that it has set the benchmark for second-screen viewer engagement.

Mnet 2 Mnet 3

“We acquired the Mnet business in February 2013 as an important strategic fit for the IPG Mediabrands Australia group,” said IPG Mediabrands Australia executive chairman Henry Tajer. “Under Travis Johnson’s leadership as CEO, Mnet has grown its capabilities to achieve global reach and the MMA award is the latest testament to the team’s achievements.”

Mnet CEO Travis Johnson said, “We’re thrilled with recognition for the high caliber of work within Mnet. For this particular App we went out on a pretty big limb to develop the technology back-end without external funding and are really happy to be recognized by our peers across the region for our focus on both innovation and results. These awards are testament to the imagination and skill of our team at Mnet and great support from Kia, Initiative and Innocean.”

Please login with linkedin to comment

Energy GPY&R Melbourne Mortgage Choice sponsorship

Latest News

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine