M&M’s Have Been Given A Woke Rebrand & Now The Orange M&M Has Anxiety!

M&M’s Have Been Given A Woke Rebrand & Now The Orange M&M Has Anxiety!
SHARE
THIS



M&M’s has unveiled its new look for its M&M characters and it’s woke and current and not as many little talking chocolates are wearing heels.

The rebrand comes as the brand wants to tap into what Gen Z are connecting with. So no old school stereotypes are allowed.

Instead, the brand is focusing on inclusivity with the new slogan, “one for all and all for fun.”

The change is fun and colourful and getting tons of traction online.

Global vice president, Jane Hwang told, Cheddar News: “It’s really important we are. evolving and one of the most powerful ways we can do that. is through. our characters.

“For example, Green will better reflect power and confidence and be known for more than just her shoes. You are also going to see Green and Brown together being a supportive force for women who are throwing shine and not shade.

“You’ll also see Orange really embrace his true self. Worries and all and is not be afraid to express it.”

So basically, Green has ditched her heels for sneakers, Brown is wearing some sensible Mary Jane style heels and now Orange has anxiety!

The rebrand had certainly grabbed Twitter’s attention.

While the rebrand is definitely joyful, here at B&T we are still desperately waiting for some real innovation like creating pink M&Ms.

Please login with linkedin to comment

Jane Hwang m&m M&MS

Latest News

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry
  • Campaigns

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry

The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up
  • Media

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up

According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]

In Adland, Inexperience IS A Virtue!
  • Opinion

In Adland, Inexperience IS A Virtue!

Young Lions winner Summer Treseder says junior voices in adland need to be heard. Arguably not their music, however.

Opinion

by B&T Magazine

B&T Magazine
Blobfish Serves You A Delicious Meal While You Kick Back And Enjoy ‘The Batman’
  • Campaigns

Blobfish Serves You A Delicious Meal While You Kick Back And Enjoy ‘The Batman’

Blobfish International, Australia’s largest and most powerfully engaging sampling network, has partnered with Roadshow Films and its agency OMD to develop a movie industry first campaign for new The Batman movie. In conjunction with Uber Eats, Deliveroo, Menulog, and Door Dash, drivers will deliver food orders to consumers in The Batman branded delivery bags with […]

Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity
  • Technology

Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced that Google has authorized use of the Lotame Panorama ID within its supply-side platform (SSP). With these integrations and multiple data partners supporting the Panorama ID, Lotame extends its cookieless data connectivity capabilities for marketers and publishers […]

Sisense’s Latest Report Reveals Key Data For Building And Maintaining Relationships With Consumers
  • Marketing

Sisense’s Latest Report Reveals Key Data For Building And Maintaining Relationships With Consumers

Sisense, the leading AI-driven platform for infusing analytics everywhere, today announced its Future of Data Analytics Report 2022 – Asia Pacific Edition, which highlights data professionals in the APAC region see data and analytics as valuable to digital transformation and future-proofing their business, yet find their organisations’ strategic capabilities are far from reaching their true […]