M&M’s has unveiled its new look for its M&M characters and it’s woke and current and not as many little talking chocolates are wearing heels.
The rebrand comes as the brand wants to tap into what Gen Z are connecting with. So no old school stereotypes are allowed.
Instead, the brand is focusing on inclusivity with the new slogan, “one for all and all for fun.”
The change is fun and colourful and getting tons of traction online.
Global vice president, Jane Hwang told, Cheddar News: “It’s really important we are. evolving and one of the most powerful ways we can do that. is through. our characters.
“For example, Green will better reflect power and confidence and be known for more than just her shoes. You are also going to see Green and Brown together being a supportive force for women who are throwing shine and not shade.
“You’ll also see Orange really embrace his true self. Worries and all and is not be afraid to express it.”
So basically, Green has ditched her heels for sneakers, Brown is wearing some sensible Mary Jane style heels and now Orange has anxiety!
Did my shoes really break the internet? pic.twitter.com/ZaisgZ9QYZ
— M&M'S (@mmschocolate) January 20, 2022
The rebrand had certainly grabbed Twitter’s attention.
We already got gay M&Ms. they called Skittles https://t.co/QLPAQ2QmtE
— COCAINE COOLEE (@ItalianFiesta) January 20, 2022
Someone looks at a bag of M&Ms and says "I feel excluded" https://t.co/DpI4XuSkAr
— Gragnorr (@gragnorr) January 20, 2022
Me rolling up on Twitter to make sure that M&Ms aren’t cancelled: pic.twitter.com/EgQZgFSPYn
— In My Mind (@MeAloneInMyMind) January 20, 2022
While the rebrand is definitely joyful, here at B&T we are still desperately waiting for some real innovation like creating pink M&Ms.
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