Dentsu Aegis Network agency MKTG has been announced as the presenting partner for this year’s Ministry of Sports Marketing conference, which will take place in Sydney on Tuesday 18 July.

Now in its second year, Ministry of Sports Marketing delivers intelligence and insight from leaders across sports and marketing who are shaping engagement and transforming expectation in the industry.

Matt Connell, managing director of MKTG Australia, said the conference is a natural fit for the company, which specialises in connecting brands to people and vice versa through the sport, entertainment and retail environments.

“We’re very proud to be a supporter of the Ministry of Sports Marketing conference once again,” he said.

“Last year’s inaugural partnership saw the conference deliver exceptional insights and learnings from around the world into the important role that sports plays in people’s lives, and how brands can tap into that passion for mutual benefits.

“Both the sporting and marketing landscapes are evolving at a rapid pace, and it’s critical that we stay in touch with developments in technology and sporting codes, while being fully prepared for changes in culture, business and human behaviour.

“At MKTG, we focus on maximising experiences in our areas of expertise – sport, entertainment and retail – and making those moments more meaningful for fans, brands and sporting codes. Supporting the Ministry of Sports Marketing is an important demonstration of this commitment. We bring together the brightest minds in sport and marketing to challenge convention and demonstrate how we in Australia can continue to make moments mean more for clients and sponsors by leveraging their investments and driving more measurable ROIs.”

Ben Parsons, founder of conference organiser Iconoclastic Entertainment, said: “MKTG has a truly unique take on marketing through sport in the Australian market, and indeed around the world, and it’s terrific to have such a highly-credentialed partner involved in the Ministry of Sports Marketing again.

“MKTG’s pedigree is undeniable, with them having worked extensively with the biggest stadiums, sporting codes and top-tier brands across Australia. With their renewed focus on making moments mean more for fans and sporting codes, they are changing the way brands look at sport, sponsorship and entertainment. We’re delighted to have them on board and look forward to presenting an exceptional content agenda in 2017 with their support.”

To secure your seat at this year’s Ministry of Sports Marketing conference, click here. Early bird tickets are on sale now!