MKTG Sports & Entertainment has announced several senior leadership developments in Australia, including the expansion of the role of current managing director, Matt Connell, to lead MKTG’s efforts across the APAC region; Jarrad Provis’ promotion to general manager, marketing strategy; and Jeremy Francis, as chief operating officer.
In addition, Stephanie Rudnick, former head of PR for the American football league, the XFL, has relocated from New York to Sydney and is rejoining MKTG to run the agency’s global communications effort. She will also head up the newly-developed Hospitality and Events offering, and continue running PR for US’s women’s professional soccer team Angel City FC in Los Angeles.
“Australia is an important and exciting market for MKTG and dentsu, and Matt has done a fantastic job over the last five years building out a great team and an evolved service offering,” said Matt Manning (main photo), MKTG Sports & Entertainment Global CEO. “I also applaud the leadership for diversifying its capabilities from what was a successful sports and entertainment business, to setting the industry standard across commercial rights, product innovation, and delivery excellence that is providing meaningful impact and value to all of its partners and clients.”
Regarding increased focus on global alignment, Connell said: “2021 represents a significant milestone for the MKTG Australia team. We are beginning a new chapter for our business as a core player in the formal combination of MKTG sports and entertainment and dentsu Sports International. We are confident that together we will exceed in delivering new opportunities and value to clients and partners across the local MKTG and dentsu ANZ business and beyond.”
Connell added: “Over the last five years, we have made a substantial investment in both product innovation and hiring the best talent to help solidify MKTG ANZ as the most respected and dependable sports and entertainment business in the region. Despite the challenges of the last 12 months, our nimble business model, access to resources driven by our incredibly talented team allowed us to pivot and create solutions that delivered great results for our clients. We could not be in a stronger position to embark on the next era of our business thanks to our clients who believe in our team, now strengthened with the addition of someone of Steph’s experience and background.”
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