The Australian government has appointed Mitchell & Partners as its master media company to oversee the campaign and non-campaign media initiatives, in collaboration with Adcorp.

Media agency UM had previously held the account.

Luke Littlefield, CEO of Mitchell &Partners’ parent company, Dentsu Aegis Network, said: “We are absolutely thrilled that Mitchells has been successful in pitching for the Australian government contract.

“We are delighted that our talented team; our proven expertise and track record with government clients; and our commitment to delivering exceptional client service have given Mitchells the opportunity to work with one of the most important and prominent clients in the country.”