The Australian government has appointed Mitchell & Partners as its master media company to oversee the campaign and non-campaign media initiatives, in collaboration with Adcorp.

Media agency UM had previously held the account.

Luke Littlefield, CEO of Mitchell &Partners’ parent company, Dentsu Aegis Network, said: “We are absolutely thrilled that Mitchells has been successful in pitching for the Australian government contract.

“We are delighted that our talented team; our proven expertise and track record with government clients; and our commitment to delivering exceptional client service have given Mitchells the opportunity to work with one of the most important and prominent clients in the country.”

Kenny Stewart, CEO of Mitchell & Partners, added:  “With this appointment, our strength in strategically-led convergent planning, our best practice tools and research models, and our proven track record with major government clients has been recognised. We have an extremely strong leadership team in place and extensive talent within the agency across diverse communications specialities, and it’s a fantastic reflection on Mitchells that the Australian government has confidence in our ability to handle this work.”