Mission Australia’s Christmas Campaign Highlights Pressures Faced By Homeless Families

Mission Australia’s Christmas Campaign Highlights Pressures Faced By Homeless Families
SHARE
THIS



Mission Australia has launched an advertising campaign to raise awareness of the need to support homeless families into safe homes.

Created with King Content, the campaign depicts the true story of Mark* and his two sons Noah* aged 15 and 11 year old Will* who are forced to live in Mark’s van after he is diagnosed with cancer. Mission Australia supported the family into accommodation when they were at their most vulnerable.

The advertisements offer a powerful statistic: ‘Over 17,000 Australian children under 12 are homeless tonight through no fault of their own’ and makes a proposal: ‘Independence is precious. Help us find them a safe home.’

Mission Australia’s general manager marketing, Elvira Lodewick said the campaign illustrates the hardships experienced by homeless adults and children and the importance of the charitable donation in supporting families in need this Christmas.

“Many of us take our independence for granted, but there are thousands of Australian families out there without a safe place to call home. The ads really drive home that homelessness really can happen to anyone. With the support of donors, Mission Australia can support families like Mark’s on their path to independence not just at Christmas, but all year,” said Ms Lodewick.

She continued, “We really do rely on the generous donations to ensure we can continue the work we do with families like Mark’s.”

Launched on 3 October, the campaign includes a direct mail appeal created by Pareto Fundraising and is set to run on television, outdoor, print and digital advertisements as planned by Customedia until the end of 2016.

Mission Australia has more than 155 years of practical and proven experience in working with Australians in need. The organisation invests in housing, services and programs to reduce homelessness and strengthen communities, walking beside people and families until they can stand on their own. In 2014-15 Mission Australia assisted 27,483 people through 128 homelessness services, including Mission Australia Housing.

Donate today.

Please login with linkedin to comment

AFL Mission Australia

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]