Independent marketing intelligence company, MiQ, has appointed Stuart Parker and Rhiannon Brown in two newly created sales roles.
Since entering the local market in 2017, MiQ ANZ has grown two-fold providing marketing intelligence to some of Australia’s largest brands and media agencies.
Clients include Dentsu-Aegis, GroupM, American Express, Air New Zealand, and Carnival Group.
As a result of the company’s growing operations, Stuart Parker (featured image, second to left) has been appointed to the newly created role of sales director for independent and boutique agencies.
Parker joins the MiQ team armed with 14 years of experience in the media industry including senior sales and management roles with Newscorp, carsales.com.auand CarAdvice.
In addition, Rhiannon Brown (featured image, second to right) joins MiQ as group sales manager.
Having worked across the Australian media landscape for the last 10 years, Brown has held sales and management positions at InLink, Bauer,carsales.com.au and MCN.
Most recently, she was NSW agency director at Fairfax.
The two new hires will be reporting to Fi Roberts (featured image, far left), sales director at MiQ ANZ, and come as part of MiQ’s broader plan to expand its operations in the ANZ market.
MiQ ANZ managing director, John Danby (featured image, far right) commented: “Since entering the ANZ market just over a year and a half ago, MiQ has experienced incredible growth as we continue to provide strong marketing intelligence-led results for our clients.
“To keep up with demand and maintain our high-quality service, the next step naturally was to add these two new specialised roles to our sales team.
“We’re very excited to welcome both Rhiannon and Stuart onboard.
“Their impressive backgrounds make them invaluable additions to the team and I look forward to seeing how they contribute in moving the business forward.”
Commenting on his new appointment, Stuart Parker said: “Ad tech has traditionally been a crowded space, but as the market matures MiQ has become a clear market leader.
“I’m thrilled to be joining such a highly successful ad tech business that still has so much potential to grow at this exciting time.”
Rhiannon Brown said: “I love working in such a fast-paced, dynamic industry and am looking forward to joining MiQ as they continue to lead the way in marketing intelligence data solutions.
“It’s always great to be part of a winning team and I genuinely feel this role will offer me the opportunity to thrive within an amazing organisation.”
The Sydney Morning Herald has reported that the police DID receive allegations that radio presenter Alan Jones assaulted a schoolboy, despite the NSW police commissioner saying last week that no such claims had been made. In a story published today, the masthead reported that in November 2017, two detectives met with schoolboy Neil Ogden (pseudonyms) […]
The likes of ARN, Southern Cross, Seven, oOh!media and Nine could stand to lose as much as $1.1 billion in advertising spend to retailers such as Woolies, Coles and Amazon by 2027 according to investment bank Morgan Stanley. The bank has downgraded its valuation in the listed media companies, saying that the threat of retail […]
Irish lager and cider brand Rockshore has enlisted former Boyzone band member Ronan Keating for a witty take on what the Irish call St. Stephen’s Day (or Boxing Day, as it’s more commonly known). The carolling number sees Keating, 46, paired with the brand’s ambassador – a fella by the name of Rocko – duetting […]
When it comes to prepping for the most wonderful time of year, the sooner, the better. Early holiday marketing planning sets the stage for a smoother, more effective and more profitable holiday season, ensuring retailers are well-prepared to meet the demands and expectations of holiday shoppers. Lead Image: Jonathan Reeve Below are a few tips […]
Digital consultancy G Squared has been appointed by leading online marketplace Gumtree to drive search and deliver improved customer experiences across the platform. Lead Image: George Photios, director at G Squared. Gumtree appointed G Squared following a multi-agency competitive pitch, with the Sydney-based independent tasked with managing search engine optimisation through organic search, as well as […]
It was like a scene from a fairytale – on a secluded sunset-lit beach, YouTuber Tammy Hembrow’s boyfriend Matt Zukowski got down on one knee and asked her to marry him. The blonde beauty then breaks down in happy tears, before saying yes and embracing the Love Island Australia star. She then posted the scene […]
Independent creative communications agency we scout has been awarded the consumer PR brief for Renault Australia’s launch of the Kangoo E-Tech and the Megane E-Tech, as well as winning work with Markot and SuperPark Australia following a series of competitive pitches. Lead Image: L-R – we scout co-founders Annabelle Jones & Lori Susko. “Partnering with […]
The latest dentsu Global Ad Spend Forecasts, covering 58 markets across the globe, shows advertising spend will expand by $33.0 billion in 2024 to reach $752.8 billion. This represents a 4.6 per cent growth year-over-year for the ad industry – much faster than the pace seen in 2023 (+2.7 per cent vs. 2022). However, media […]
JOLT has partnered with Polestar to launch an integrated, customer insight-led campaign celebrating Polestar drivers’ ‘Electric Living’ on the road whilst debunking ‘range anxiety’ – the common barrier to electric vehicle (EV) ownership, through a dynamic, data-led approach. The campaign harnesses the aligned values and synergy between Polestar and JOLT, with both brands dedicated to advancing […]
Challenger Internet service provider Superloop has appointed Zenith Australia to manage its media strategy, planning, buying and research across all channels as it scales its business for more growth. The appointment signifies the consolidation of the account under Publicis Groupe, with Leo Burnett already managing the creative duties for the brand, launching the ‘Refresh Your […]
Acast has delivered podcast creators returns of AUD $31 million in Australia and New Zealand since launching locally in 2017. Furthermore, Acast now boasts more than 31 million monthly listens in the region, propelled by a series of local podcast signings in 2023 that have further fuelled the region’s burgeoning creator economy. Acast is committed […]
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]